4 insights you can unlock by mapping the customer journey

By uncovering the path your customers follow when they engage with your brand, you'll gain four valuable insights that can help you build a stronger, more…

Customer experience is defined at new levels during ICX Summit 2017

by Lyle Bunn — Strategy Architect, BUNN Co.

When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.

7 tips to combat the Amazon effect (hint: it's the hair of the dog that bit you)

Consumers overwhelmingly want more technology in brick-and-mortar stores. And with more consumers willing to show up and shop at stores that have it — beefing…

ICX Summit: Speakers, keynotes are all 'A-list'

by Ben Wheeler — Dir. of Business Dev. - Automated Retail, T-ROC

A lineup of kiosk experts will share their insights at the ICX Summit June 5-7, offering a bird's eye view of what's in store for interactive customer…

Can any traditional retailer survive the "Battle of the Bots"?

by Chris Petersen — Owner, IMS

Chris H. Petersen says going up against Amazon is like taking a knife to a light saber battle. Why? Because the whole is greater than the sum of the parts.

How to craft a seamless omnichannel experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.

Chatbot success 101: Why a single customer view is a must

The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with…

8-second race: How retailers can connect with fast-moving customers

the window of opportunity for retail marketers to know, reach, convert and engage their customers has dropped to just eight seconds. The key to reaching them…

Last mile: The amazing race to solve the delivery dilemma

by Chris Petersen — Owner, IMS

Omnichannel drives new expectations that every retailer must address.

Are you sitting on a data goldmine? What all retail brands need to know

Thanks to market research, point-of-sale information, loyalty cards, online and mobile transactions, location data, and social media, retailers are sitting on…

5 keys to leading in the age of analytics

Data is a critical corporate asset that organizations are starting to monetize in new ways to get ahead of their competition. The bottom line? Companies that…

Kagan: New rules for success in retail

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Retail will always be with us, but it will be different going forward. Now is the time to be experimenting and expanding your brand in the mind of your…

Hungry for more conversions? There's an app for that

With the inherent convenience of ordering favorite specialty items online, come new demands from consumers, namely: the expectation of finding their favorite…

Location data is leading a retail revival: Here's how

Location data answers much more than just "Are buyers visiting my store?" It answers questions like "Which locations and audience segments do competitor's…

5 key components to monetize your data

The explosion of information is clearly accelerating. Data is flooding companies and the problem is only getting worse. As the next big explosion heats up with…

Kagan: Early adopters gain competitive advantage

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan explains why timing your entry into new areas of retail payment technology is key. Early adopters get a competitive advantage yet they take the…

It's the same old song and dance for mobile payments adoption

by Will Hernandez — Editor, NetWorld Media Group

Stop me if you;ve heard this one before: You're more likely to go back home to retrieve your smartphone than the wallet you left behind.

Factoring order fulfillment, returns into a peak season service strategy

As painful as it might seem to jump back into the peak season mindset, fortune tends to favor the prepared, so getting a head start and developing your…

Identifying the millennial 'tribes'

by Bradley Cooper — Editor, Connect Media

Media outlets often make the mistake of stereotyping millennials either as lazy, entitled, antiestablishment types who can’t stop taking selfies, or as clever…

When will retailers wake up and smell the CLV?

Peter Fader, professor of marketing at the Wharton School of the University of Pennsylvania and co-founder of Zodiac, explains why a truly customer centric…