Study: Retailers must mobilize the brand advocate

March 11, 2016

A retailer's best friend these days may just be the consumer who is loyal and willing to spread good things about the brand.

Talking With: Needle President Scott Pulsipher on mobilizing brand advocates

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

One of a brand's best marketing asset is the loyal fan. That's why it's critical to mobilize such advocates to drive revenue, build the consumer base and boost…

Sprint embarking on nationwide sprint to open new stores

March 10, 2016

The telecom player, striving to move ahead in the ultra-competitive market, is working with a partner to expand store locations.

Target's strategy is all about creating a hassle-free customer experience

From all indications 2016 is going to be a busy year for Target and the prime focus will be on the consumer.

Walmart customer satisfaction ranking takes a deeper dip

February 29, 2016

Walmart’s battling a bunch of challenges and can now add not satisfying customers to the list.

Kohl's to pilot new store format, shuttering 18 underperforming locations

February 26, 2016

Retailer enjoyed a healthy seasonal sales boost but wasn't immune to weather that hurt other retailers in late 2015.

U.S. retailer sued by British retailer for product design infringement

February 12, 2016

Burberry claims J.C. Penney is using its check design illegally.

Total Wine & More stakes new location in California

February 11, 2016

The nation’s biggest wine retailer is staking a claim in the Bay area, opening a huge retail outlet in Fremont, California.

Retailers must embrace the mobile consumer to boost sales, increase loyalty

February 10, 2016

Nearly half of all retail shopping activity involves some sort of mobile and it’s more than half when it is millennials doing the shopping.

In order to survive and thrive don't breathe your own exhaust

by Chris Petersen — Owner, IMS

Biggest threat to today's retailers lies within the walls of the ivory tower.

Walmart aims to brand its future gas stations

February 5, 2016

Mega retailer will brand new gas station operations going forward in a quest for a consistent customer experience.

6 things every woman wishes retailers knew about her shopping basket

by Bryan Pearson — President, LoyaltyOne

These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.

Unilever CEO: Another rough year ahead but it won't stop innovation

January 20, 2016

Unilever expects to have to work just as hard as last year to hit expected financial this year and plans to keep innovating on the product side.

Lululemon eschews traditional holiday discounts and gets big reward

January 15, 2016

Lululemon didn’t mark down much during this past holiday sales season and the strategy paid off.

Jolly holiday season not so jolly for Best Buy

January 15, 2016

Electronics retailer faces biggest stock dip in a year due to weak holiday sales and what analysts view as a slump in mobile phones, electronics segment.

Understanding a consumer's personality is key to engagement, purchase activity

January 11, 2016

Providing the best retail customer experience is tied to many things and one is knowing exactly who the customer is, what they’re looking for and where they’re…

Kid Power demonstrates the power of technology for good

by Chris Petersen — Owner, IMS

Finally a gift that just keeps on giving to children around the world.

Click and collect: A hat trick retailers can't pull off?

by Chris Petersen — Owner, IMS

'Sort of works' is not acceptable for today's omnichannel consumers.

Dear Santa: All I want for Christmas is equal product pricing across genders

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

From razors and clothing to toys and adult diapers, women are likely always paying more for a product than men.

U.K. to Nestle: Stop marketing Nesquik as healthful breakfast option

December 24, 2015

Advertising regulator tells Nestle to stop marketing Nesquick as a healthful breakfast option in the U.K.