Employing a Single Customer View

Retailers have more information about their customers than ever before. The key, though, is to be able to have a 360 degree view of each customer in a way that provides value.

Type: White Paper

Sponsor: Pitney Bowes




Optimize your selling channels

Matching customer information with where they are located to help retailers make better decisions and maximize their revenue.

Type: White Paper

Sponsor: Pitney Bowes




The Convergence of the Connected Consumer and Omni-channel Retailing

The proliferation of smartphones and tablets means consumers are more connected than ever. Learn how to take advantage of new technologies to increase ROI.

Type: Guide

Sponsor: Frank Mayer and Associates, Inc.


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FEATURES


Lululemon taps data intelligence to amplify customer experience, relationship

The athletic apparel brand is striving to build its human connection with consumers with data analytics.

Target’s digital chief: We’re not technology slackers any longer

If there is one message Target's EVP, CIO and Chief Digital Officer, Mike McNamara, wants heard loud and clear, it's this: Target is no longer a laggard when it comes to digital technology.

UX university: 4 retailers getting the user experience right

Customer loyalty requires more than offering a customer a free coffee every time they buy 10. There’s no middle ground any longer as user experience is key for retailers wanting to win the battle.

5 key success factors for 'omnichannel as the new normal'

Chris H. Petersen explains why assorting the hottest products is not enough to win today's consumers.

2016 in review: Top retail customer experience stories

The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big news and advancements.

New year, new resolutions: 4 brand strategies to boost customer satisfaction in 2017

From creating improved customer experiences to a renewed focus on employees, 2017 will be a year where companies deploy new employee engagement strategies that result in increased customer satisfaction. Here are four predictions on how brands will step up their game in the new year.

Retailers striving to beat Amazon must perfect the customer experience

To avoid losing more market share to Amazon, competing e-commerce and brick-and-mortar retailers must perfect the customer experience from the moment a shopper comes through the door to when they leave with their purchase.

Convenience for retail consumers will demand innovation in 2017

2016 was an interesting year in retail. Many established brands died a bricks and mortar death. While many thought this signaled the demise of the physical store once and for all, some pure play etailers shifted their clicks to bricks, perpetuating the age old debate of online versus in-store.

Online assortments: Long-tail, curated or castrated?

Declaring you are omnichannel is the easy part. Achieving profitability will require balancing the tradeoffs of long-tail assortments vs. the ability to deliver a quality experience integrating the virtual and physical shelf.

Branded mobile pay bodes big promise for retailers

Check out a webinar presentation featuring an IBM expert that offers up terrific insight and knowledge regarding the branded mobile payment solution now available to retailers.

5 rules for a retail town square: What Apple, Whole Foods Can Teach Us

Here's a potential formula for retail of the future: One Apple squared equals a community experience minus the traditional sales space.

Consider a 'beyond digital' approach to power omnichannel experience

A successfully digitally transformed organization delivers superior digital experience around products and services. That, in turn, creates value and stickiness, transforms technology and operations, and utilizes internal digital and information assets as platforms.

With omnichannel the devil is in the data

Retailers (and their suppliers) must leverage the omnichannel network to stay relevant and harness these rich cross-channel opportunities.

Black Friday: Gimmick, gone or more relevant than ever?

Is Black Friday relevant, needed, necessary, or even a valuable marketing opportunity, or has it become a gimmick in the retailer's quest to grab consumers' attention earlier than ever?

Cyber weekend: A global opportunity for retailers

Cyber weekend – this year spanning Thursday, Nov. 24 to Monday, Nov. 28 – has clearly now become a global opportunity for online retailers.

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Today's customer doesn't just shop in one place, nor in just one fashion. Retailers need to reach their customers across many channels — in the store, through the mail, and online — in order to thrive.

NEWS