SHIP FROM STORE or how to use your POS as a strategic asset for logistics

A positive delivery experience would encourage more than 90% of customers to shop with a retailer again. Today, it has become essential for distributors to meet the market requirements. Connecting various distribution channels has been identified as a good alternative, by distribution players, to optimize the supply chain management.

Type: Case Study

Sponsor: Smart Traffik




A new experience of the retail world, by Smart Traffik

90% of retail purchases still happen in Brick and mortar. The store experience is still the preferred way of shopping. But being digitally savvy, shoppers have access to internet anywhere, anytime, they are constantly connected. And this inevitably changes the way they shop. Find out todays market trends in this White Paper!

Type: White Paper

Sponsor: Smart Traffik




The Convergence of the Connected Consumer and Omni-channel Retailing

The proliferation of smartphones and tablets means consumers are more connected than ever. Learn how to take advantage of new technologies to increase ROI.

Type: Guide

Sponsor: Frank Mayer and Associates, Inc.


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FEATURES


Multichannel is not enough: Creating a true omnichannel customer experience

It's critical businesses not assume today's online purchasing experience is the same as what consumers experienced years ago. As companies seek to bring the best of what they have to offer to customers, bringing together insights and tools for a unified experience across channels will create a happy customer base, and a healthy bottom line.

How to craft a seamless omnichannel experience

Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.

Future of retail is robotic and not just in the supply chain

While augmenting human labor in the supply chain with robots enables increased productivity, this advancement is rendered ineffective when the back office acts as an effective bottleneck. The next frontier of automation will be in white collar jobs, not warehouse stackers.

Chatbot success 101: Why a single customer view is a must

The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.

Brookstone CEO: Product development, brand, channels are key focus ahead

Specialty retailer Brookstone has weathered more than a few challenges, including bankruptcy, but is finding success once again with a strong product, brand and consumer focus.

8-second race: How retailers can connect with fast-moving customers

the window of opportunity for retail marketers to know, reach, convert and engage their customers has dropped to just eight seconds. The key to reaching them is to create an adaptive customer experience.

Are you sitting on a data goldmine? What all retail brands need to know

Thanks to market research, point-of-sale information, loyalty cards, online and mobile transactions, location data, and social media, retailers are sitting on vast pools of data. Yet many struggle to manage this invaluable resource, as data has become increasingly complex and is of limited use without intelligent analytics.

Kagan: New rules for success in retail

Retail will always be with us, but it will be different going forward. Now is the time to be experimenting and expanding your brand in the mind of your customers and investors.

Hungry for more conversions? There's an app for that

With the inherent convenience of ordering favorite specialty items online, come new demands from consumers, namely: the expectation of finding their favorite brands in the app store. The more consumers turn to their smartphones for buying convenience, the more competition arises for brands looking to cash in on the gold rush.

Location data is leading a retail revival: Here's how

Location data answers much more than just "Are buyers visiting my store?" It answers questions like "Which locations and audience segments do competitor's loyalists frequent?" and "How much market share are my marketing campaigns stealing from competitors?"

7 hacks for smarter, cheaper customer experience

Download a free webinar and learn how top retailers are deploying successful customer experiences with the help of Salesforce.

5 key components to monetize your data

The explosion of information is clearly accelerating. Data is flooding companies and the problem is only getting worse. As the next big explosion heats up with Internet of Things technology the rate of information growth will go exponential.

Crate & Barrel leader talks mobile tech and designing a seamless customer experience

Understanding the consumer is just one part of the equation for Crate & Barrel. The key, as a top leader explained, is knowing what a consumer is looking for, helping them find it easy and quick, and driving the purchase forward.

Kagan: Early adopters gain competitive advantage

Jeff Kagan explains why timing your entry into new areas of retail payment technology is key. Early adopters get a competitive advantage yet they take the arrows, he explains. Then over time, as wave after wave of competitors jump in and do the same thing, the competitive advantage gives way and becomes simply a cost of doing business.

Live webinar: Salesforce leader shares top CX hacks for retail

Todd Enders, VP of product marketing for Salesforce Service Cloud, shares insight and tips to unlocking rewarding customer experiences that will drive sales and customer loyalty in a live one-hour event April 25.

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Today's customer doesn't just shop in one place, nor in just one fashion. Retailers need to reach their customers across many channels — in the store, through the mail, and online — in order to thrive.

NEWS