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Omnichannel News & Media

Why B2C marketers must strike a better balance between customer acquisition and retention

Eric Keating, vice president of marketing at Zaius, explains why ecommerce retail marketers should spend more time and resources turning existing customers…

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5 lessons restaurants can learn from Uber, Amazon

by Shyam Rao

Uber and Amazon have bridged the gap between digital and physical experiences in a way that has reset consumer expectations for how they interact with all…

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Luxury jewelry retailer reaping big rewards with interactive touchscreen deployment

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Monica Rich Kosann's digital customer experience at its New York City storefront at Columbus Circle is proving successful for sales, customers and associates.

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Cyber Monday will overtake Black Friday as consumer favorite, reveals study

September 28, 2017

Tired of crowds, long lines and seeking more convenience, consumers are expected to shop more on Cyber Monday this holiday season than on Black Friday.

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Kagan: Is your company a leader or follower?

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan shares why retailers need to understand where their company fits into the changing marketplace as it's key to success or failure. There are only…

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Avoid these 8 mistakes and be a winner in personalization

Kibo CMO Tushar Patel outlines eight very avoidable, mistakes retailers make with regards to personalization.

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Outdoor recreational retailer Moosejaw now knows the full story of its customers' experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Moosejaw, a Michigan-based retailer, is tapping FullStory to get accurate insight on customer experience and boost customer service and satisfaction.

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Kohl's teams with Amazon in product return partnership

September 22, 2017

Looking to return an Amazon purchase? Now you have two options: send it back to Amazon or drop it off at Kohl's.

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How bricks and mortar retailers can benefit from shoppers’ e-commerce habits

The growth in e-commerce does not mean the death of bricks and mortar retail. While it is certainly true that e-commerce is growing quickly, bricks and mortar…

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Ultimate irony – Amazon building warehouse at former U.S. mall

by Chris Petersen — Owner, IMS

As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why…

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Google veterans launch smartphone activated self-serve convenience concept

September 15, 2017

Google veterans Paul McDonald and Ashwath Rajan are launching a new concept called Bodega, a 5-foot-wide pantry box filled with non-perishable convenience…

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Amazon devices will be on Kohl's shelves come October

September 14, 2017

Amazon devices, such as its Fire tables and voice assistant Echo, will be available at Kohl's just in time for the holiday shopping season.

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Alipay saunters down the runway with Rebecca Minkoff partnership

September 14, 2017

Fashion retailer Rebecca Minkoff is partnering with Alipay to enable Chinese tourists to make mobile payments with Alipay Wallet at all Rebecca Minkoff…

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The road to retail salvation is personal and predictive

Gordon White, general manager Americas, The Social Client (a company of Acticall Sitel Group), provides three elements retail brands need to keep in mind if…

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A shopper marketing conundrum: Providing a personalized mobile experience at scale

Matt McGinty, chief revenue officer, Fiksu DSP, provides insight on why targeting shoppers via mobile, based on their shopping habits, can improve the…

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NCR, Ecwid partner to drive a better omnichannel experience

September 8, 2017

NCR and Ecwid, a cloud-based ecommerce platform, are teaming up to provide an improved omnichannel order experience via the NCR Silver point-of-sale solution.

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A retailer's guide to driving modern customer experiences

Antoine Rizk, vice president of go-to-market programs at Axway, provides insight on how the customer journey is transforming into a cross-platform experience…

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The overlooked weapons in your retail marketing arsenal

Karey Crump, senior director, product marketing at Blackhawk Network, discusses why marketers should use branded gift cards and egifts to attract new…

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Saladworks selects POS system as its omnichannel digital platform

September 5, 2017

Saladworks, the nation's largest fresh-tossed salad franchise concept, has chosen Dovetail Systems Inc.'s Gusto POS system as its omnichannel digital platform…

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Making retail work for every generation - not just millennials

Bob Feher, an expert in analyst relations and market intelligence at NCR Corp., provides insight on why retailers which are striving to keep up with millennial…

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