Is your promotional process a positive customer experience?

A robust promotional strategy has become an integral element of nearly every organization’s marketing mix. However, promotions without the right structure…

Study: Retailers struggling with omnichannel shopping

May 20, 2015

CFI Group reported that the average shopping experience is no longer either in-store or online; it's an interwoven process, and shoppers are finding flaws.

7-Eleven in Phillipines enhances loyalty platform

May 20, 2015

Datalogic QuickScan devices will be used to enhance loyalty programs that provides reward points and promotional discounts at checkout.

Best Buy, Walmart support GS1 US standard

May 20, 2015

GS1 US Simple Product Listing is designed to help ensure that products are accurately represented across sales channels and are discoverable by search engines.

TouchCommerce releases TouchMedia omnichannel solution

May 19, 2015

Omnichannel solutions provider TouchCommerce introduces TouchMedia for large retailers and other enterprise brands.

Digital interactions drive brick-and-mortar sales

May 15, 2015

Deloitte Digital Study: Digitally-influenced sales are five times larger than e-commerce sales; consumers use of mobile for price checking declines 30 percent.

IBM releases cloud-integrated solution for marketing

May 14, 2015

IBM launches cloud-based product aimed at helping brands meet the growing complexity in retail, omnichannel customer experiences.

Customer is still king according to survey

April 30, 2015

Annual Total Retail Survey emphasizes the need for Canadian retailers to provide a full consumer experience.

Buying groceries online gaining acceptance globally

April 30, 2015

More than half of global consumers are willing to buy groceries online, according to Nielsen Global. Survey also shows 57 percent of shoppers consider grocery…

Netsuite inks deal to acquire Bronto software

April 24, 2015

Partnership brings together cloud-based omnichannel commerce provider and cloud-based commerce marketing company.

Neiman Marcus unveils new Snap. Find. Shop. app

April 20, 2015

New app will allow customers to interface with all of the retailer's inventory using images the user takes of in-store items.

New online Boutique gives Breitling more agility with tailored platform

April 16, 2015

The new online Boutique will provide a secure online shopping resource for those looking to purchase a Breitling, so customers can be assured they are…

RichRelevance extends partner ecosystem to support omnichannel personalization

April 16, 2015

RichRelevance aligns with service and technology providers, including Accenture, Cognizant, Demandware, hybris and Oracle, to deliver a continuum of…

Direct sales company intros platform to connect international brands with Chinese consumers

April 16, 2015

Chinese online direct sales company to leverage logistics and marketing capabilities to help international partners sell directly to China.

Vend Ecommerce aims to make it easier for brick-and-mortar retailers to sell online

April 15, 2015

Vend intros Ecommerce solution for multistore retailers to sell in-store, online and on-the-go.

Barclays expects huge gains in UK spending on mobile devices

April 14, 2015

Barclays said the influence of mobile on spending, however, is expected to more than double this figure from £18.4 billion to £112 billion over the same period.

GK Software AG and Wipro partner to implement SAP Store Management apps

April 10, 2015

Wipro Ltd., a global IT, consulting and business process services company, and GK Software AG, a technology developer and provider of standard software for…

Lowes Foods opts for Unata to pilot 1-to-1 e-commerce experience

April 7, 2015

Unata, the Toronto-based provider of one-to-one omni-commerce solutions, today announced that Lowes Foods, a locally-owned and operated grocery chain…

Hitting the bull's-eye will require more than moms in minivans

by Chris Petersen — Owner, IMS

Can a retailer really target a customer segment and create loyalty in today's omnichannel retail marketplace?

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.