Ford aims to make auto ownership a more fulfilling customer experience

Car maker aims to boost customer driving experience for both Ford and non-Ford customers.

Kmart chief: We're focusing on the fun factor and meeting shopper needs

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Kmart's strategy is to provide every shopper, whether online or in a store, the best consumer experience and is relying on both old and new approaches to…

10 reasons retailers should embark on digital signage

Small and medium-sized retailers struggle to compete with corporate giants but digital signage can give a helping hand by providing a platform to grab the…

Email beats out social network tools in consumer communications

Retailers are more responsive and quicker to answer consumer inquiries via email and the varying degrees of communication response time reflects a big chasm…

Why consumers are driving the retail mobile experience

by Will Hernandez — Editor, NetWorld Media Group

Executives at Money 20/20 conference discussed the importance of user feedback when developing and tweaking products and services.

7 questions to ask in choosing a mobile payments solution

The unprecedented evolution of the payments space can be intimidating to any business but it's not an insurmountable challenge.

ICX Symposium: Transforming retail with responsive store

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

When it comes to a successful interactive customer experience today’s businesses must focus on finding a balance as there is often a big mismatch between a…

ICX Symposium: The customer experience is about technology + emotion

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Today’s interactive customer experience is morphing quickly into an emotional consumer experience —and while technology is obviously a necessary part it’s not…

How Homebase's content strategy is driving stronger customer engagement

Taking a 'scorched earth' strategy is expensive, time consuming and challenging for retailers aiming to boost customer engagement and ecommerce. There are…

ICX Symposium: The future of customer experience is coming fast

by Christopher Hall — w, t

With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready…

Creating a personal experience: Misconceptions, why data is a critical element

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The good news is that technology is making it an easier and more affordable strategy, but retailers need to have the right data. They can’t afford to push the…

Discover the key to creating a 1-to-1 customer experience

Attaining the holy grail in customer service is extremely challenging but doable. One viable approach is using a recommender system.

Nominations Call: Who are today’s top customer experience innovators?

Know a customer experience guru? Nominate them for our top list of innovators in the industry.

Staples debuts entrepreneurial product portfolio

The seven winners of the Crowd2Shelf tech innovation contest are within consumers' reach at Staples.com.

6 dos and don’ts of successful loyalty programs

by Cherryh Cansler — Publisher, FastCasual.com

Loyalty programs are a standard form of marketing by retailers these days, whether they’re done digitally or via old-fashioned punch cards. All programs are…

App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

Interactive customer experience technology has to surprise and delight

Customers expect a personalized experience that surprises and delights them, and most will trade bits of information about themselves if they receive something…

Interactive customer experience technology has to provide value

Consumers with a natural sense of curiosity want to engage with technology, says Eric Vazquez, project manager for Encore Event technologies, but will the…

Discovering the best tactics for your retail kiosk

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Finding the correct space for your retail kiosk can be a challenge. This means you have to become skilled at finding ways to make your kiosk stand out.

Can IPS enhance the shopping experience?

by Josh Fischer — Editor, NetWorld

Retail Customer Experience sat down with Christian Lundquist, CEO of SenionLab, to explain IPS and how it might help retailers.