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App-less mobile tool strives to engage shoppers, boost traffic and sales

Web platform offers up engagement opportunity as well as data analytics capability.

July 31, 2015

Minyard Sun Fresh Market aims to enhance the consumer shopping experience in nearly one dozen Dallas locations via a mobile engagement and interactive technology deployment.

The retail food stores, following a successful pilot, will be launching Blue Calypso's Mobile Advantage “app-less” platform in an effort to build brand loyalty among shoppers, drive traffic and boost overall sales. The markets can send shoppers text and allow users to share store offers with friends and family on social media sites and through email and messaging, according to an announcement.

The program, run in conjunction with Adventi Media and Marketing Management, also aims to simplify the shopping experience by providing shoppers with digital store circulars, product data, promotional offers and even send users rewards while in the store, Ray Schalek, owner of Minyard Food Stores, in the announcement.

"At Minyard, we are continuously looking for ways to improve the customer's in-store experience while saving them time and money," Schalek said. "Blue Calypso's technology allows us to offer an engaging and streamlined purchasing journey with analytics that help educate our team on the buying behaviors, preferences and needs of our clientele, benefitting all parties in the buying process."

The store locations will also be able to capture real-time customer analytics regarding a shopper’s path-to-purchase, content interaction and conversion. The data insight will also include post-click engagement and buying triggers via a dashboard tool.