Article

Kmart is all about the fun in retail customer engagement

Kmart shoppers will notice a few new things in the local store as the company is expanding its strategy to make shopping more fun than ever.

Photo courtesy of Kmart

April 4, 2016

Kmart shoppers will notice a few new things in the local store as the company is expanding its strategy to make shopping more fun than ever.

In a blog posting Kmart reveals employees are wearing newly designed "Attention Kmart Shopper"” T-shirts with five pop culture sayings.

It's all part of an ongoing brand transformation focused on bringing the fun back to the shopping experience.

"To infuse fun, we changed the look of our signage, introduced Freebie Saturdays — which have brought so much fun and energy into our stores — and reintroduced the beloved Bluelight Special and our iconic tagline, "Attention Kmart Shoppers," states the blog posting.

The new "Bluelight" T-shirts are aimed at getting shoppers and store associates talking and engaged with each other.

"Our focus is to bring the brand to life through everything we do. Our store teams and associates are energized and excited to show our members what we mean when we say, 'Shopping is fun again!' We encourage you to shop our stores and see for yourself. Don't be alarmed if we’re having too much fun!," states the blog.