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Live Webinar: Why AI is crucial to the customer care strategy

Tractica Principal Analyst Mark Beccue and Interactions VP of Marketing Jane Price explain in a live one-hour free webinar why retailers should be embracing artificial intelligence technology when it comes to customer service and brand experience.

Photo: iStock.com

October 26, 2017 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Retailers not embracing artificial intelligence will likely find themselves behind the curve when it comes to deploying quality customer service and customer experience.

That's because artificial intelligence is critical to the customer care strategy and is no longer a buzzword tossed around industry events. As Tractica Principal Analyst Mark Beccue and Interactions Vice President of Marketing Jane Price will explain in a free one-hour webinar on Nov. 9 at 1 p.m. EST, AI allows retailers to deliver superior service, boost the brand experience, provide significant operational savings while also allowing a retailer to achieve business goals.

Beccue is a principal analyst contributing to Tractica's user interface technologies practice, with a focus on virtual reality, augmented reality, virtual digital assistants, natural language processing and other intelligent interfaces and collaboration tools. Price has more than 20 years experience at technology start-ups and specializes in bringing innovative offerings to market. Combining an engineering background with extensive product management and marketing experience, Price has focused on helping early stage and disruptive companies succeed.

The webinar will provide insight on the following:

How AI is being applied in customer care settings. What are the market trends and drivers?
AI applications and benefits specific to retail customer care.
How AI is being used to decrease customer effort, gain customer loyalty and differentiate the brand.
How AI can help you interact with customers via the channel of their choice.
The best practices for successfully implementing AI in customer care.

Don't miss this informative live event. Sign up here.

About Judy Mottl

Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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