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Store appearance, loyalty, associate engagement top October reads

The top read retail customer experience articles last month ranged from insight on customer loyalty to artificial intelligence and why brands need a wake-up call.

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November 8, 2019 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

If you're anything like us you're thinking, "Where the heck did October go and now it's just weeks until the busiest and most vibrant retail shopping season."

So, just in case you missed a few days of checking out all the great insight and news at Retail Customer Experience, we wanted to share what caught the attention of readers.

Here are the top five most-read features for October. And, if you haven't already, sign up for our weekly newsletters so you won't ever miss CX news and expert insight:

No. 1: The real impact of store appearance on your bottom line
ServiceChannel Executive Director Tom Buiocchi explains why retailers need to pay attention to appearances because that's what consumers are paying attention to these days.

No. 2: Loyalty and the in-store customer experience
Clarus Commerce CEO Tom Caporaso offers insight into why, given the heavy focus on the online channel, many a retailer is overlooking the impact of the in-store experience when it comes to customer loyalty.

No. 3: AI: Putting the shopper experience on tech steroids
Christopher Tyghe, vice president of strategic development at Ingenico Group, Canada, highlights how artificial intelligence and machine learning can transform a retailer's business.

No. 4: Brands need wake-up call on customer experiences
V12 President Anders Ekman wants retailers to ask one question: Are you giving customers a great brand experience? The answer, he writes, likely isn't a resounding "yes" and serves as a wake-up call for brands interested in keeping their business healthy.

No. 5: 4 tips to keep retail employees engaged and motivated
Debbie Shotwell, chief people officer at Saba Software, offers insight on how the connection between employee engagement and retail performance is undeniable and the role staff play in delivering a consistent brand experience for customers.

About Judy Mottl

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Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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