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Year in Review: 5 insights on why data will remain critical in 2016

Data, specifically given the looming Internet of Things technology ahead, will prove even more critical for retailers in 2016.

December 22, 2015 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Data, whether gathered through online marketing and customer feedback, or via mobile apps fostering customer-retailer communication, can provide deep insight on everything from purchase to consumer store behavior and shopping activity. It is the gold nugget when it comes to boosting and driving customer experience.

Throughout 2015 Retail Customer Experience provided news, expert insight and blogs from industry watchers on data-centric strategies, issues and challenges. Catch up on what’s been happening as data, specifically given the looming Internet of Things technology wave ahead, will prove even more critical for retailers in 2016.

Securing the retail experience: Tips to avoid the disastrous data breach
Retail Customer Experiencereached out to Michael Bruemmer, VP of consumer protection at Experian to get some expert insight on security basics that need to be in place and his view on how retailers are handling necessary and critical data security efforts.

Creating a personal experience: Misconceptions, why data is a critical element
Twoexperts offer up the challenges inherent in the strategy and misconceptions many retailers have regarding implementing a personal consumer experience.

Data analysis drives the interactive customer experience
Jeremy Sublett, software architect and co-founder of Composable Systems, talks mobile apps, custom business software solutions and business intelligence technology.

Poor inventory control equates to shopper disappointment, lost sales for retailers
A whopping 81 percent of consumers experienced an "out-of-stock," experience in the past 12 months, resulting in lost sales for retailers and lots of disappointment for in-store shoppers.

Beyond engagement: Top must-haves to drive customer experience forward
The customer experience doesn’t start and stop at your owned brand destinations. It continues on social channels, where you have no control on what data is shared shared. Customers post reviews, contact brands directly on social, and broadcast issues in status updates.

About Judy Mottl

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Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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