As Toys R Us shutters, and the Sears catalog collects dust in the archives of marketing, one wonders where the next generation of moms, dads, aunts, uncles, friends and colleagues will find that perfect toy for that next celebratory event.
James Glover, co-founder and CEO, Coherent Path, explains why retailers have to stop nurturing the wrong type of customer – the deal-hungry and disloyal –and instead prioritize the long-term customer.
Romney Evans, co-founder of True Fit, explains why retailers who don't proactively engage consumers in the store digitally are leaving the door open for competitors to insert themselves into the customer journey.
Blogger Chris Petersen explains why reducing customer effort in the product purchase is critical in building the customer relationship.
Jeff Kagan says we shouldn't be too quick to blame the failure of Toys R Us on Amazon. A good deal of the blame, he says, should land on the toy seller's shoulders.
Rod Daugherty, vice president of product strategy for Blue Ridge, explains how understanding the customer can bring you one giant step closer to the ultimate goal of the supply chain.
As Chris Petersen explains consumer-facing content is dispersed across many channels, systems and the cloud. Consequently, a major challenge for brands and retailers is how to curate the "rich product content" that engages customers early, often, and even after the sale.
Steven Kramer, CEO, WorkJam, explains why a lack of effective workforce management can lead to employee attrition which can be detrimental to an organization.
Blogger Chris Petersen explains why the future of retail is not linear and that the winners are building ecosystems.
Brian Rigney, CEO, Zmags, offers up a few ways retailers can boost engagement and overall revenue growth.
Fred de Gombert, CEO and co-founder of Akeneo, explains why product data is key to superior customer experience.
Nick East, CEO, Zynstra offers insight on how retailers are utilizing IT in pursuit of two key goals – improving customer service and driving down cost.
Chip Bell explains what customer forensics® is all about why it remains largely completely misunderstood by retailers.
Omnichannel & IoT: How retailers can be competitive in a time when refrigerators can order the milk themselves
Urs Gubser, head of ecommerce strategy, SIX Payment Services, explains how how merchants can remain competitive in the world of IoT.
Nick Godfrey, executive vice president and co-founder of Customer Portfolios, explains why marketers need to think outside the box to retain customers in the long term.
Tom Schoen, president, BTM Global, explains the role of an implementation partner, what they are responsible for and why communication is critical, early on, before things begin to spiral out of control.
Blogger Chris H. Petersen explains how two of the top retailers are thriving by doing more than helping consumers make the purchase.
Jeff Kagan explains how artificial intelligence will transform the retail customer experience in the next few years and why retailers don't necessarily have to be a leader but must be a player.
Frank Mayer and Associates explain how by using effective merchandising a brand can disrupt a shopper's path and deliver a concise message about a product in a way that resonates with the modern consumer.
Patrick Groot Nuelend, GM of retail and transportation and logistics markets, Extreme Networks, explains why retailers must double check their network from inside out to ensure it can withstand foot traffic throughout the year.