Blogs
Politics, religion and sex
I admit it right here in the first paragraph. I am not really going to talk about sex. Too easy, a lob shot. So in this year of presidential hopefuls popping…
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If nobody complains, is everything okay?
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Heck no!
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Social media for retail made simple
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
If you're still wondering about how important social media can be to your business, think about this. Getting involved in social media is the same as…
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Where does the time go?
by Lynn Switanowski — President, Creative Business Consulting Group
Yesterday, I had a meeting with a client where we were supposed to spend 3 hours brainstorming a marketing strategy for a new store grand opening. Instead…
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Shout Color Catcher: A lesson in brand extension
by Jim Joseph — President, Lippe Taylor
File this under "how do they do that?"
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What recent events in Japan will mean for luxury brands
by Bob Phibbs — CEO, The Retail Doctor
Before the news about Bin Laden, people were talking a lot about the effects from the tragic events in Japan. Of course there is a human side which we are all…
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Why do sales people forget that they are also buyers?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A strange transformation takes place when a person takes on a sales role. It doesn't matter whether it's a "sales professional," a solo entrepreneur, a…
read nowForrester's Julie Ask on using mobile marketing strategically
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
Just how important is mobile? According to Julie Ask, a vice president and principal analyst at Forrester Research, mobile will be transformational.
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Walmart To Go Will it Stay?
by Lisa Biank Fasig — Director, JZMcBride and Associates
For all of those consumers who would never go to Walmart, the hyperchain has found a way to come to you.The world's largest retailer is testing a home-delivery…
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The Napster Moment
by Doug Stephens — President, Retail Prophet Consulting
In 1999, a teenager and a relatively simple piece of technology rocked the music industry. The teen was Shawn Fanning, the technology was P2P file sharing…
read nowAltimeters Jeremiah Owyang pinpoints retail's sweet spot
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
To find retail's sweet spot, a purchase, put the customer ahead of technology. For multiple purchases, make customers influencers for your business.
read nowBenchmarking your retail performance
by Lynn Switanowski — President, Creative Business Consulting Group
As retailers, we're always striving to do better. We have previously suggested that benchmarking can help give retailers the unique perspective they need to…
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Four initiatives to improve long-term results
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Here are four initiatives to focus on right now for a positive impact on your long-term business results. I've written about these before, but I also keep…
read nowSocial Vending from Pepsi
by Jim Joseph — President, Lippe Taylor
My friend Stan Phelps turned me onto this little marketing innovation from Pepsi. It's actually pretty cool -- they've reinvented the vending machine and…
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5 Questions Companies Must Tackle To Attract & Retain Customers (Part 1)
by Jeanne Bliss — Founder, CustomerBliss
The best leaders in my life asked more questions than they gave answers. Too often we jump to prescribing. We feel we know what customers want. We believe we…
read nowPricing patterns are predictable. Use them to your advantage.
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
It's fascinating how predictable pricing is, especially during changing economic times. During economic downturns the vast majority of companies discount…
read nowChange your store hours to increase sales
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
No matter what state the economy is in, no matter how frugal consumers are, customer-centric retailers are building business. Here's one way for you to be one…
read nowFailing forward
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
A while ago a colleague and I worked together on what we both believed was a great opportunity. After a lot of hard work, especially on my colleague's part…
read nowAre your stores connecting with today's connected Moms?
by Lynn Switanowski — President, Creative Business Consulting Group
With Mother's Day just around the corner, we can't help but think about all the wonderful moms out there who are customers in our favorite retail stores. For…
read nowDoes love scale?
by Doug Stephens — President, Retail Prophet Consulting
Wal-Mart recently announced its purchase of social media firm Kosmix to help it better manage and capitalize on its social and mobile marketing efforts. What…
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