Questions marketers need to answer before choosing a GenAI partner

by Cindy Chen — Co-founder, FancyTech

Marketers should ask a series of questions about how they want to use AI before deciding on a partner. The answers will provide clarity needed to use AI…

Why independent retail stores are gateway to powerful multicultural consumers

by Kristy Day — Vice President of Advertising Strategy and Sales, NRS Digital Media

Multicultural consumers have impressive spending power in the U.S. In today's diverse and rapidly evolving market, understanding and engaging these audiences…

Retail media’s impact on logistics: A balancing act for retailers

by Nich Weinheimer — EVP, Strategy, Skai

Retail media represents lucrative, high-margin revenue for retailers. However, the channel's rapid growth brings opportunities and challenges, requiring better…

Leveraging in-store retail media to engage Gen Z

by Samantha Giaver — Head of Global Sales, ADvendio

Gen Z consumers interact with brands more deeply and broadly than other cohorts, so it is important retailers develop the insight and expertise to reach them.

How AI is already advancing retail training and what’s next

by Greg Hull — MD Retail & Hospitality, Attensi

Advancements in AI are undoubtedly changing the game for training and development by providing the ability to generate powerful, immersive content at speed.

How to collect, analyze and act on customer feedback

by Smitha Baliga — CEO/CFO, TeleDirect Communications

Customer feedback is an immensely helpful tool but are you utilizing it to its full potential?

How smart retailers are creating frictionless shopping experiences

by Sajid Mohamedy — EVP, Growth & Delivery, Nisum

When brands are initially transparent with customers, they build trust-based relationships. Loyalty programs are an ideal bridge to communicate data principles…

Why major retailers are implementing omnichannel payments

For major retailers omnichannel payments has the potential to be a total game-changer and completely reimagine the retail buying experience.

Happy store associates key to unlocking outstanding customer experience

by Robby Dewling — Director, Product Management, Manhattan Associates

A fundamental (and often overlooked) element of delivering top customer experience lies squarely with store associates. The more engaged store associates are…

The role of robotics POS in enhancing customer engagement, connecting digital with the physical

by Ionut Vlad — Founder and CEO, Tokinomo

By focusing on innovation and personalizing the shopping experience, retailers are poised to not only align with but surpass consumer expectations, thereby…

Why SMS is a powerful marketing channel when personalized

by Nate Frick — Enterprise Strategy Director, Marigold

Personalization means making a bigger effort than simply including a customer’s first name in a text message. It’s about understanding and caring about the…

Tailoring customer experiences in 2024: Going beyond basics

by Tara Kelly — CEO, Founder and President, SPLICE Software

When used to build relationships with customers, surveys and opt-in management show that your brand cares about each individual’s experience.

Retail innovation: Small AI projects with big impact

by Jarrod Davis — Product Marketing Manager, Cognigy

While AI advancements have been extraordinary, the path to game-changing ROI doesn't have to be disruptive. By starting small with strategic and contained use…

Leveraging GenAI to improve the retail shopping experience

by Tristan Barnum — CMO, Wildfire Systems, Inc.

In an era where consumers have come to expect tailored interactions, Gen AI empowers retailers to leverage enormous datasets and apply algorithms to deliver…

Enhancing customer experience through faster checkouts

Given technological advancements in RFID and computer vision, retail store lines are preventable.

Unlocking exceptional customer experience in retail

by Samir Gosavi — Chief Business Officer, LTIMindtree

Research reveals consumers are willing to pay a premium for products from companies that demonstrate a deep understanding of and care for their customers.

Navigating ethics and AI in retail

by Colin Bodell — Chief Technology Officer, Bazaarvoice

Brands and retailers have embraced AI as a transformative force. Yet, with great power comes great responsibility.

Are retailers listening to consumers and preparing for the imminent hyper-experiential retail renaissance?

by Rhonda Hiatt — global CEO at Clear, part of M&C Saatchi

Genuine human connection and personal interactions are going to drive retail growth, innovation, and brand loyalty this year and beyond. Brands need a plan to…

Customer satisfaction and loyalty: The key to theme park success

Ultimately, every aspect of the theme park experience should be designed to maximize customer satisfaction. From creating engaging attractions to extending the…

How IoT connectivity data can empower retail pharmacists

by Danny Keough — Vice President of Customer Success, SmartSense by Digi

The implementation of IoT connectivity represents a strategic shift toward a more efficient and data-centric future for retail pharmacies. Harnessing the power…