It's critical businesses not assume today's online purchasing experience is the same as what consumers experienced years ago. As companies seek to bring the best of what they have to offer to customers, bringing together insights and tools for a unified experience across channels will create a happy customer base, and a healthy bottom line.
Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.
By John Oechsle, CEO, Swiftpage Walkmen were all the rage, cell phones were the size of eggplants, and Whitney Houston's "I Wanna Dance With Somebody" was the No. 1 hit.
When most businesses think of artificial intelligence, chances are they think about chatbots, logistics, or really any machine learning algorithm that improves their business processes. But what some companies are finding out is that AI can do a whole lot more than just streamline operations.
Amazon’s new bookstores partly leans on mobile technology, but could use some improvements with something like beacons.
While augmenting human labor in the supply chain with robots enables increased productivity, this advancement is rendered ineffective when the back office acts as an effective bottleneck. The next frontier of automation will be in white collar jobs, not warehouse stackers.
The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.
the window of opportunity for retail marketers to know, reach, convert and engage their customers has dropped to just eight seconds. The key to reaching them is to create an adaptive customer experience.
Omnichannel drives new expectations that every retailer must address.
Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be.
Thanks to market research, point-of-sale information, loyalty cards, online and mobile transactions, location data, and social media, retailers are sitting on vast pools of data. Yet many struggle to manage this invaluable resource, as data has become increasingly complex and is of limited use without intelligent analytics.
Data is a critical corporate asset that organizations are starting to monetize in new ways to get ahead of their competition. The bottom line? Companies that leverage data to drive the performance of their organization's decisions are winning at a faster rate than their competition.
As loyalty programs have expanded to include more emotional benefits, they have seen the value associated with meeting a consumer's needs. Now companies are competing for customer relationships rather than customer memberships.
Retail will always be with us, but it will be different going forward. Now is the time to be experimenting and expanding your brand in the mind of your customers and investors.
With the inherent convenience of ordering favorite specialty items online, come new demands from consumers, namely: the expectation of finding their favorite brands in the app store. The more consumers turn to their smartphones for buying convenience, the more competition arises for brands looking to cash in on the gold rush.
Location data answers much more than just "Are buyers visiting my store?" It answers questions like "Which locations and audience segments do competitor's loyalists frequent?" and "How much market share are my marketing campaigns stealing from competitors?"
The explosion of information is clearly accelerating. Data is flooding companies and the problem is only getting worse. As the next big explosion heats up with Internet of Things technology the rate of information growth will go exponential.
There's a general assumption in business today that change is good, but we can't launch into change for the sake of it. There needs to be a clear business imperative, meaning the ability to define and measure change, demonstrating value. To do this, we need to go to the bottom line.
The process of designing displays for your dealer networks in the flooring, paint, or home improvement industries presents a unique set of challenges. Build your framework around five questions when developing display programs for home improvement dealer networks.
If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.