Blogs
Maximize return on ad spend with smart channel diversification
by Elery Pfeffer — CEO & Founder, Nift Networks
As the marketing landscape evolves, those willing to explore new channels will reap substantial rewards.
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Unwrap more sales: 3 tactics to reduce cart abandonment
by Tim Marshall — Vice President, Retail Partnerships, Syndigo
When it comes to e-commerce, simplicity is a best practice. You want an easy-to-navigate user experience, with clean, clearly visible buttons and as few touch…
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Convergence of AI and IoT: 3 real-time applications where event-enabled approach to AIoT makes a difference
by Edward Funnekotter — Chief Architect and AI Officer, Solace
Event-enabled AIoT brings game changing benefits to retail customers and employees in three areas: in-store, through customer service channels and in the…
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Retailers risk overwhelming customers with holiday shopping messages
by Pini Yakuel — Co-founder and CEO, Optimove
The pervasive question for retail marketers is as follows: Are you prepared to engage your customers with precision and empathy, or will your messages…
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6 types of e-commerce fraud threatening online shopping
by Ralph Tkatchuk — Data Security Consultant, Freelance
To stay ahead of the threats, protect their revenue and preserve customer loyalty, retailers need to take a comprehensive approach to tackling fraud.
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A better retail customer experience starts with a better employee experience
by Assad Lazarus — Chief Commercial Officer, Purchasing Power
By addressing team members’ core concerns retailers can lay the groundwork for an in-store experience that keeps customers returning.
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Using AI to craft hyper-personalized customer experiences for luxury brands
by Vikas Krishan — Chief Digital Business Officer, Altimetrik
Against the backdrop of heightened customer expectations, brands need to go beyond traditional e-commerce sites, blanket marketing emails and generic social…
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Making customers happy isn’t just part of a transaction, it’s a never-ending responsibility
by Brian Higgins — Chief Customer Experience Officer, Verizon
One of the first steps a leader should take to improve the customer experience is to commit to being a loyalty company, instead of a transaction company.
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From storefront to screen: A modern retailer's guide to leveraging technology for success
by Taylor Harnois — General Manager, eTailPet
By establishing a robust online presence, implementing effective loyalty programs and leveraging the power of social media, retailers can not only survive but…
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Rising above the noise: Stimulating in-store buying, strengthening customer relationships
by Gail van Dijk — Head of Global Marketing, Communisis
Why retailers need to conduct a behavioral intervention, one aimed at moving the focus from messaging to action.
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The future of retail: Embracing cashless transactions, enhanced connectivity
With the rise of cashless payments and innovative app-based payment services, the issue of in-store connectivity becomes crucial. It will require implementing…
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Small stores, big footprint: 3 ways retailers can leverage digital tech to optimize small spaces
by Greg Jones — CEO, tutch
While digital technology has arguably driven shoppers away from physical stores, it also holds the key to bringing them back. By integrating digital elements…
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E-commerce security is about smarter doors, not more locks
by Dan Pinto — CEO, Fingerprint
Genuine users shouldn’t carry the security burden of elaborate password requirements and multiple login steps. Retailers must assume more responsibility.
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Robots transforming how customers shop, early adopters reaping benefits
by Caitlin Allen — SVP of Market, Simbe
The integration of robots in retail is not just a passing trend—it’s the future. Shoppers, especially frequent ones, are demanding more from their retail…
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The endless aisle: A labyrinth of choice or a paradise of possibility?
by Roland Gossage — CEO, GroupBy
By embracing AI-first search and product discovery technology, retailers can transform the endless aisle from a labyrinth of overwhelm to a paradise of…
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Best practices to transform retail order management with AI right now
by Darpan Seth — CEO & Cofounder, Nextuple
To be successful in a highly competitive global retail environment, brands must anticipate customer needs, optimize order promising and inventory management…
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Augmented reality and virtual reality: Reimagining try-before-you-buy
by Ashish Kumar — Assistant Vice President of Operations, Chetu, Inc.
With AR and VR integration, consumers can have more confidence when buying online and retailers can increase shopping opportunities and cut expenses.
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The future of shopping is now: 5 consumer behavior shifts retailers must embrace
by Eric Karofsky — CEO, VectorHX
The world of customer experience is evolving faster than ever and retail success hinges upon understanding and adapting to rapidly changing customer behaviors.
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How to stop phantom inventory from scaring away loyal customers
by Tav Tepfer — CRO, Invent Analytics
Providing great customer experiences is essential for long-term success, and retailers that ensure in-demand products are consistently and readily available…
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Why and how to supercharge e-commerce sites with hybrid search
by Jason Hellman — Senior Solutions Architect, Innovent Solutions
Here's why retailers should adopt a hybrid search strategy instead of going all-in on AI search, along with tips on how to make hybrid search work in practice.
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