Ed Burek, director of solutions marketing, SiteSpect, explains that while retailers are not blind or lost and know what customers want many can’t find the right solution to provide that experience. The answer, he believes, lies in their approach to customer experience.
Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation risk becoming irrelevant with fewer options to survive.
Chip Bell discusses how, in an era where waste reduction and expense control are bread and butter, retailers can cost justify encounters that are, by definition, extravagant. While a steady diet of "vacation cereal" can lead to an unhealthy bottom line there are ways to make it work.
Growth in e-commerce does not mean the death of bricks-and-mortar retail. Yet, that doesn't mean brick-and-mortar retailers can ignore the impact of e-commerce on the way consumers shop.
Imgix CEO Chris Zacharias explains why retailers need to carefully consider the use and editing of images to improve the user experience and why beleaguered back-to-school shoppers will be thankful.
Tim Critchley, Semafone CEO, explains why retailers, to protect customers' most sensitive data and their brand reputation, must step up data security efforts or risk losing customer trust, patronage and business.
Andy Huynh, CTO at BTM Global, explains why change management must not only be a core part of a technology implementation plan and is much more than just dictating the steps of a project. Rather, it's facilitating the journey from which you'll emerge better and stronger.
Erika Jolly Brookes, CMO at Springbot, maps out the steps an online retailer should take to capture the committed and uncommitted online shopper for back-to-school shopping.
Aimee Becker, VP of strategic services for Daymon, talks about the retail climate and the fact that not all the news is bad. What many may be surprised to learn is that leveraging brand power is making the difference for retailers and brands getting it right.
Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy discounting to promote products. Marketers need to prioritize what customers are invested in and build a balanced email content "diet" for each consumer.
Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made the Amazon-Whole Foods acquisition the most notable one in retail and one which holds power to redefine many existing models.
Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.
Velocity Worldwide CEO Enda McShane explains why retailers must be conscious of the need to have actionable insights into who customers are, why they shop, and how best to connect with them. The failure to fully understand their own consumers, he says, leads marketers to lose valuable business and potential purchases.
Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.
As long as Amazon lets users continue to shop as they are used to, and adds a new way of thinking to the mix, Jeff Kagan believes the Whole Foods experiment could be successful.
Eldar Sadikov, CEO and co-founder of Jetlore, shares why taking advantage of AI technology is the only way a brand will be able to differentiate itself and win in the hyper-competitive modern retail world.
Jeff Sopko, president of Baesman Insights & Marketing, offers tips and insight on how retailers can hurdle the many barriers to entry for loyalty programs. As he shares, it all starts with the sign-up process.
Unlike customer-facing mobile apps and websites, in-store associates and managers have insider knowledge and the ability to use in-store tools to their advantage, according to Logan Rodriguez, director of retail at Square Root. Consumers, he writes, still look to brick and mortar for added personal touch.
Is your customer experience plain vanilla, leaving absolutely no imprint at all on your customer's memory? How would your customers' stories about your business sound to prospects? Chip Bell recommends using a scenography audit.
Dr. Anil Kaul, CEO and co-founder of Absolutdata, writes that as AI becomes a part of daily living, brand leaders are realizing the potential the technology has to transform marketing. AI is poised,he believes, to upend traditional notions of buyer-seller dynamics.