Bryan Pearson maps out seven ways a mini-mall within a store retail strategy would change the shopper's path to purchase.
As Chris Petersen sees it everything and every aspect of retail is being disrupted and reinvented.
Bryan Pearson believes credit for a Macy's recovery will likely go to a combination of strategic practices.
Kurt Heinemann, CMO at Reflektion, shares his insight on what he expects will be the important retail trends in 2018 and beyond.
Glenn Shoosmith, CEO and founder of BookingBug, says the clearest evidence that there is no retail apocalypse is the fact we're seeing some of the most innovative and customer-friendly reinterpretations of the retail experience that have ever existed.
Sunil Mirani, co-founder and CEO at Ugam, explains why successful retailers are those using data to deliver personalization in a meaningful way. They are not focused just on the purchase, but also on customer satisfaction after the purchase.
Jacob Taylor, founder and CEO, Civitas, explores the evolution of experiential retail and what marketers can do to capitalize on measurable touchpoints during an experiential campaign or activation.
Govinda Giri, architect of the Sagoon social commerce platform, believes the time is now to capitalize on an e-commerce model with the social media audience.
As Toys R Us shutters, and the Sears catalog collects dust in the archives of marketing, one wonders where the next generation of moms, dads, aunts, uncles, friends and colleagues will find that perfect toy for that next celebratory event.
James Glover, co-founder and CEO, Coherent Path, explains why retailers have to stop nurturing the wrong type of customer – the deal-hungry and disloyal –and instead prioritize the long-term customer.
Romney Evans, co-founder of True Fit, explains why retailers who don't proactively engage consumers in the store digitally are leaving the door open for competitors to insert themselves into the customer journey.
Blogger Chris Petersen explains why reducing customer effort in the product purchase is critical in building the customer relationship.
Jeff Kagan says we shouldn't be too quick to blame the failure of Toys R Us on Amazon. A good deal of the blame, he says, should land on the toy seller's shoulders.
Rod Daugherty, vice president of product strategy for Blue Ridge, explains how understanding the customer can bring you one giant step closer to the ultimate goal of the supply chain.
As Chris Petersen explains consumer-facing content is dispersed across many channels, systems and the cloud. Consequently, a major challenge for brands and retailers is how to curate the "rich product content" that engages customers early, often, and even after the sale.
Steven Kramer, CEO, WorkJam, explains why a lack of effective workforce management can lead to employee attrition which can be detrimental to an organization.
Blogger Chris Petersen explains why the future of retail is not linear and that the winners are building ecosystems.
Brian Rigney, CEO, Zmags, offers up a few ways retailers can boost engagement and overall revenue growth.
Fred de Gombert, CEO and co-founder of Akeneo, explains why product data is key to superior customer experience.
Nick East, CEO, Zynstra offers insight on how retailers are utilizing IT in pursuit of two key goals – improving customer service and driving down cost.