Top Women in Retail Technology 2026

Farmer empowering client relationships at DBSI

November 3, 2026 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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Company: DBSI

Amanda Farmer, head of equipment and service at DBSI, leads the firm's banking equipment and technology solutions and also leads DBSI's service arm that supports those solutions after installation.

During her more than 15 years at DBSI, Farmer has grown the equipment segment from a supporting offering into a dedicated practice. She leads both adoption and the follow-up service, staying accountable for how solutions perform long after rollout.

Her team's service-response scores rank among the highest in the industry, and some of DBSI's longest-standing client relationships sit within her segment.

Farmer's philosophy is that technology should empower staff and strengthen client relationships, and every solution she champions has to deliver a tangible benefit.

These are just a few reasons we chose Amanda Farmer as one of Connect Media's Top Women in Retail Technology Award winners. Connect Media's Top Women in Retail Technology Awards recognize women driving retail technology innovations.

About Judy Mottl

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Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades,  including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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