Achieving employee buy-in needs to be part of the project from the beginning when introducing customer interactive technology.
Interactive technology, besides empowering consumers, gives stores new reason to take new measures to make customers feel at home.
Attendees at the Interactive Customer Experience Summit in Dallas took advantage of a chance to find out first hand during a panel featuring seven millennial shoppers.
Amazon's Whole Foods Market acquisition points to a changing role for physical stores; millennials hold the key
Amazon's acquisition of Whole Foods Market is yet another sign – the biggest to date – that retail is being redefined by multiple shopping channels.
By uncovering the path your customers follow when they engage with your brand, you'll gain four valuable insights that can help you build a stronger, more loyal relationship with them.
Interactive technology promises a wealth of insights on customer behavior, but retailers need to have a plan for deploying the technology and glean insights from data analytics.
When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.
From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.
ICX panel: Internet of Things offers new capabilities, but new technology requires preparation and commitment to change
Companies need to utilize new technology to remain competitive, but they must be aware of all the changes that a new technology will bring to their operation for the technology to succeed.
Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.
The ICX Summit, held by the ICX Association last week in Dallas, gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.
The Influencer of the Year award, presented at the ICX Summit in Dallas last week, went to Under Armour for its continued devotion to creating unique and engaging experiences and for a corporate philosophy that embraces the ongoing deployments of innovative ICX technologies.
Everyone's trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick.
Consumers overwhelmingly want more technology in brick-and-mortar stores. And with more consumers willing to show up and shop at stores that have it — beefing up technology is a no-brainer in the face of increasing online retail competition.
Interactive kiosks offer retailers a tool for allowing customers to join the e-commerce experience with in-store purchasing by allowing shop to shop for both the physical and online product offerings.
Brendan Witcher, principal analyst for Forrester Research and Ryan W. Parker, general manager, Responsive Retail for Intel, offer insight and best practices during a free June 22 live webinar focused on crafting that illusive seamless customer experience.
The main benefit of robots is often described as automating repetitive tasks. Robots are perfectly suited to such tasks, they can check over and over without losing concentration, while remembering every single planogram, matching it to the shelf in fractions of seconds, and producing actionable reports.
If a retailer doesn't create a satisfactory customer experience, including in-store e-commerce options, shoppers will take their wallets elsewhere. Several retailers have learned this lesson and are using interactivity successfully to build better customer experiences.
Today's retail space is evolving rapidly, driven by changing customer demand and increasing competition. While technology should be the enabler of this shift, very often it is one of the elements holding organizations back — particularly where they have tens to thousands of branches, such as in the convenience store market.
A lineup of kiosk experts will share their insights at the ICX Summit June 5-7, offering a bird's eye view of what's in store for interactive customer engagement.