Interactive customer technology: How to achieve employee buy-in

Interactive customer technology: How to achieve employee buy-in

Achieving employee buy-in needs to be part of the project from the beginning when introducing customer interactive technology.

The 'store as a community gathering place' emerges as a way to engage customers

The 'store as a community gathering place' emerges as a way to engage customers

Interactive technology, besides empowering consumers, gives stores new reason to take new measures to make customers feel at home.

Millennials weigh in on how they shop

Millennials weigh in on how they shop

Attendees at the Interactive Customer Experience Summit in Dallas took advantage of a chance to find out first hand during a panel featuring seven millennial shoppers.

Amazon's Whole Foods Market acquisition points to a changing role for physical stores; millennials hold the key

Amazon's Whole Foods Market acquisition points to a changing role for physical stores; millennials hold the key

Amazon's acquisition of Whole Foods Market is yet another sign – the biggest to date – that retail is being redefined by multiple shopping channels.

4 insights you can unlock by mapping the customer journey

4 insights you can unlock by mapping the customer journey

By uncovering the path your customers follow when they engage with your brand, you'll gain four valuable insights that can help you build a stronger, more loyal relationship with them.

Data analytics hold the key to understanding and guiding the retail customer

Data analytics hold the key to understanding and guiding the retail customer

Interactive technology promises a wealth of insights on customer behavior, but retailers need to have a plan for deploying the technology and glean insights from data analytics.

Customer experience is defined at new levels during ICX Summit 2017

Customer experience is defined at new levels during ICX Summit 2017

When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.

Neiman Marcus embracing innovative tech from the front door to the dressing room

Neiman Marcus embracing innovative tech from the front door to the dressing room

From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.

ICX panel: Internet of Things offers new capabilities, but new technology requires preparation and commitment to change

ICX panel: Internet of Things offers new capabilities, but new technology requires preparation and commitment to change

Companies need to utilize new technology to remain competitive, but they must be aware of all the changes that a new technology will bring to their operation for the technology to succeed.

'Interesting times' highlight ICX Summit 2017

'Interesting times' highlight ICX Summit 2017

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.

Interactive Customer Experience: The start of a daunting, yet exciting journey

Interactive Customer Experience: The start of a daunting, yet exciting journey

The ICX Summit, held by the ICX Association last week in Dallas, gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.

ICX Summit honors Under Armour as 'influencer' of the year

ICX Summit honors Under Armour as 'influencer' of the year

The Influencer of the Year award, presented at the ICX Summit in Dallas last week, went to Under Armour for its continued devotion to creating unique and engaging experiences and for a corporate philosophy that embraces the ongoing deployments of innovative ICX technologies.

A generational perspective:  How our past defines future buying behaviors

A generational perspective: How our past defines future buying behaviors

Everyone's trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick.

7 tips to combat the Amazon effect (hint: it's the hair of the dog that bit you)

7 tips to combat the Amazon effect (hint: it's the hair of the dog that bit you)

Consumers overwhelmingly want more technology in brick-and-mortar stores. And with more consumers willing to show up and shop at stores that have it — beefing up technology is a no-brainer in the face of increasing online retail competition.

Kiosks help keep brick and mortar stores relevant as e-commerce expands

Kiosks help keep brick and mortar stores relevant as e-commerce expands

Interactive kiosks offer retailers a tool for allowing customers to join the e-commerce experience with in-store purchasing by allowing shop to shop for both the physical and online product offerings.

Upcoming webinar: Eliminating islands of technology for a seamless customer experience

Upcoming webinar: Eliminating islands of technology for a seamless customer experience

Brendan Witcher, principal analyst for Forrester Research and Ryan W. Parker, general manager, Responsive Retail for Intel, offer insight and best practices during a free June 22 live webinar focused on crafting that illusive seamless customer experience.

Rolling out the robots: The next tech transformation

Rolling out the robots: The next tech transformation

The main benefit of robots is often described as automating repetitive tasks. Robots are perfectly suited to such tasks, they can check over and over without losing concentration, while remembering every single planogram, matching it to the shelf in fractions of seconds, and producing actionable reports.

Retailers use interactivity to build better customer experiences

Retailers use interactivity to build better customer experiences

If a retailer doesn't create a satisfactory customer experience, including in-store e-commerce options, shoppers will take their wallets elsewhere. Several retailers have learned this lesson and are using interactivity successfully to build better customer experiences.

Tackling the challenges of remote branch IT

Tackling the challenges of remote branch IT

Today's retail space is evolving rapidly, driven by changing customer demand and increasing competition. While technology should be the enabler of this shift, very often it is one of the elements holding organizations back — particularly where they have tens to thousands of branches, such as in the convenience store market.

ICX Summit: Speakers, keynotes are all 'A-list'

ICX Summit: Speakers, keynotes are all 'A-list'

A lineup of kiosk experts will share their insights at the ICX Summit June 5-7, offering a bird's eye view of what's in store for interactive customer engagement.

Showing (181 - 200) of 3421

Get the latest news & insights


NEWS

RESOURCES

TRENDING

FEATURES

Why Levi's isn't acting its age when it comes to retail customer experience