News

Bloomie’s gets its yoga on to lure shoppers

May 1, 2017

New York City's Bloomingdale's staged a huge free yoga class this past weekend in an effort to draw new shoppers and yoga clothing enthusiasts.

The event, held on the store's third floor, according to the New York Post, included pose demonstrations as well as video screen technology and 50 mats for yoga lovers. It was part of a Grokker promotion that will go on a road tour this month.

"The idea is to get your gear at the store," Grokker CEO Lorna Borenstein told The Post. "And to think of Bloomingdale's as making a statement on wellness."