Brick-and-mortar retail showroom boasts online mattresses only

Given the success of online mattress sales it's obvious not every consumer needs to physically test out a bed before making a purchase.

But for those who do one Minneapolis physical store retailer aims to fulfill that need.

The store, Sleep Sherpa, may be the only one in the country offering just online mattress options, according to a Star Tribune report. The retail showroom was developed by Ben Trapskin and is the outgrowth of a website he operated that reviewed online mattress products.

Topics: Assisted Selling, Consumer Behavior, Customer Experience, Customer Service, Department Stores, eCommerce, Marketing, Merchandising, Omnichannel / Multichannel, Online Retailing, Shopper Marketing, Specialty Stores

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