Gap expanding physidigital strategy across Old Navy stores
Old Navy stores across the U.S. are now reflecting parent company Gap's customer experience strategy to blend the physical with the digital.
Customers can now checkout anywhere in a store, via mobile devices, and buy online and pick up at the store, according to a Glossy report.
The rollout follows a pilot program held in two cities earlier this year.
"It's a multifaceted approach focused on putting technology at the fingertips of our brand associates," Steve Stickel, executive vice president of global stores and operations, told Glossy. "We want to be able to deliver a mobile transaction in-store with ease and efficiency when they're on the floor. Having that device, we can order it for her on the spot and have it shipped for free."