Halloween spend may hit $9B record

Sept. 28, 2017

Retailers selling Halloween candy, costumes and pumpkins are likely to see a lot of consumer activity this year as shoppers are predicted to spend $9.1 billion, an 8.3 percent spike over last year's $8.4 billion.

The average shopping trip should be about $86.13, according to an annual survey from the National Retail Federation and Prosper Insights & Analytics.

According to a press release regarding survey results, consumers plan to spend $3.4 billion on costumes (purchased by 69 percent of Halloween shoppers), $2.7 billion on candy (95 percent), another $2.7 billion on decorations (72 percent) and $410 million on greeting cards (37 percent).

When it comes to favorite costume choices, the top will be action characters and super heros.


Topics: Consumer Behavior, Department Stores, Retail - General, Specialty Stores, Trends / Statistics


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