Independent retailers tout their differences this holiday

Indianapolis Business Journal: Unlike their larger counterparts, locally owned merchants aren't pushing deep discounts to lure shoppers through their doors. They instead are relying on more traditional strengths.

"Independent retailers have to work harder in a very competitive retail marketplace," said Grant Monahan, director of the Indiana Retail Council. "But when they play upon their strengths — when they know their niche, when they know their customer base, when they tailor their merchandise mix for the local market — that can obviously play to the retailer's advantage."

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