Interest in electronic shelf labels grows

San Jose Business Journal: With the click of a mouse, the local grocery store could drop prices for a happy hour sale, and just as easily, with another click, return prices back to normal in time for the dinner rush. That turnaround is currently impossible because thousands of paper price tags line the shelves. San Jose-based Altierre Corp. is trying to change that with digital-label technology.

The company is one of many that have developed electronic shelf labels (ESL) to help grocery stores reduce costs and maximize sales by going digital. Altierre's wireless pricing system is scheduled to line grocery shelves later this year.

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