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New Nokia store designed for interactive retailing

February 12, 2008

Design Week: A new Nokia concept store is built around an interactive customer experience, with functioning handsets for customers to play with and a "Discover" section where customers book time with resident experts, a la Apple Store's Genius Bar.

"As consumers we need more engaging experiences in shorter time scales using new technology to full effect," said Ben Wolstenholme, creative director of design firm Moving Brands, which has been working with Nokia for several years on creating what it calls a "more expressive brand."