Retail report reveals the more delivery options, the better for retailers
Retailers considering reducing or streamlining shipping option might want to think again as a new report reveals a full range of options that consumers are expecting.
A retail report from Radial and CFI Group, which surveyed 500 shoppers, queried consumers on cross-channel fulfillment and how various delivery options impact the customer experience.
Key takeaways, as noted in an announcement, include the following:
One third of those polled would abandon online carts and shop with a competitor if an estimated delivery window is not provided.
78 percent state having the ability to pick up an online order in-store issomewhat to extremely important, citing (in nearly identical proportions) saving time or saving money as the primary motivation for that level of importance.
85 percent are willing to buy more if needed to qualify for free shipping.
"Offering comprehensive fulfillment options is an essential component of the purchasing experience for modern-day shoppers,"said CFI CEO Sheri Petras, in the announcement. "It's something shoppers expect from progressive retailers, along with properly staffed contact centers, a secure checkout process and a social media presence."