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Sears refreshes mobile app, debuts mobile device incentive strategy

Sears is banking big on mobile shopping this holiday season and has upgraded its app with new features and offering mobile in-store consumers free shipping.

December 8, 2015

Sears is banking big on mobile shopping this holiday season and has upgraded its app with new features and offering mobile in-store consumers free shipping.

"In 2015 we've seen more than a third of our online traffic come from a mobile phone — a 46 percent increase from last year," said Leena Munjal, senior VP, customer experience and integrated retail, Sears Holdings, in an announcement.

"Mobile devices are so much a part of our members' lives and they're not only researching and sharing, they're also buying. So it's more important than ever to have a robust, simple-to-use shopping app with features and services that no other major retailer offers," Munjal added.

To further entice shopping activity Sears is offering a limited-time reward, for Shop Your Way members, and giving consumers $5 in points on purchases of $15 or more.

New enhancements to its mobile app include:

1. In-vehicle pickup, return and exchange in five, guaranteed: Service lets members pick up, return or exchange their online purchases for free at any Sears store — guaranteed in five minutes or less — without ever leaving a vehicle.

2. Complete layaway management: Shoppers can initiate a new layaway contract and make all payments via the Sears app. In-store, shoppers can now scan products directly from the app.

3. eCoupons:Members get exclusive, personalized online and in-store discounts, no clipping necessary.