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Thomas Pink, Warehouse merge channels with BT

August 12, 2009 by James Bickers — Editor, Networld Alliance

British luxury shirt maker Thomas Pink and high-street retailer Warehouse have implemented the BT Expedite multi-channel solution to link their online and in-store channels.

"Thomas Pink will benefit from a single inventory view, even greater customer service opportunities and the sharing of knowledge across multiple channels. That includes a synchronized 'single view' of our customers, products and inventory data throughout our business," said Peter Mila, IT, ecommerce and logistics director for Thomas Pink, in a press release.

BT Expedite is the retail division within BT. Its Expedite solution touches on planning, sourcing, merchandising, sales analytics, CRM and more.

About James Bickers

James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.

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