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Augmented Reality News & Media

Retail brands not hitting the mark when it comes to chatbot experience

November 8, 2017

While a good number of consumers, 72 percent, say online chat interaction makes for a more loyal customer and nearly a third will use chatbots, the experience…

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Hourglass Cosmetics taps hologram, AR technology to illustrate skin perfection

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The global beauty brand embraces artificial intelligence and artificial reality, including Vntana’s hologram innovation, to launch a new innovative foundation…

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Live Webinar: Why AI is crucial to the customer care strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Tractica Principal Analyst Mark Beccue and Interactions VP of Marketing Jane Price explain in a live one-hour free webinar why retailers should be embracing…

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MasterCard eyes future of retail with AR shopping experience

October 25, 2017

MasterCard has unveiled an augmented reality shopping experience that for the first time incorporates Masterpass and Identity Check Mobile with iris…

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Burberry taps Apple for AR fashion app effort

October 13, 2017

Luxury fashion retailer Burberry is boosting its smartphone app with some Apple augmented reality technology.

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Swarovski's new VR app lets users buy goods via Masterpass checkout

September 29, 2017

MasterCard and Swarovski launched a virtual reality shopping app for the Atelier Swarovski home décor line, a collection of functional and decorative crystal…

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Swarovski's new VR app lets users buy goods via Masterpass checkout

September 27, 2017

MasterCard and Swarovski launched a virtual reality shopping app for the Atelier Swarovski home décor line, a collection of functional and decorative crystal…

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Get ready for the advent of 'v-commerce'

September 14, 2017

Customers will embrace virtual reality in shopping by customizing products and designing rooms and shopping with friends across the world.

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Nike live design experience custom builds shoes in under 90 minutes

September 8, 2017

Nike Makers' Experience merges digital design with traditional shoe making, allowing consumers to try on shoes, then have the shoes made for them on the spot…

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How Amazon's acquisition of Whole Foods will disrupt the retail landscape

Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made…

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How AI can connect customers to your brand

Dr. Anil Kaul, CEO and co-founder of Absolutdata, writes that as AI becomes a part of daily living, brand leaders are realizing the potential the technology…

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Automation will produce a brick-and-mortar retailing renaissance…if labor is deployed creatively

At present, the future of brick-and-mortar retailers looks bleak; however book author John Pugliano believes the technological forces that have favored online…

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Kagan: The retailer role in smart home growth

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan explains why smart home growth is picking up steam and how it presents an opportunity for retailers, if they handle it correctly and position…

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Ikea building AR app with Apple's help

June 23, 2017

When it comes to augmented reality, Apple CEO Tim Cook is a huge fan.

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What AI can teach you about your customers

When most businesses think of artificial intelligence, chances are they think about chatbots, logistics, or really any machine learning algorithm that improves…

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10 reasons to attend the 2017 ICX Summit

by Christopher Hall — w, t

If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.

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Lowe's innovation leader talks mission, focus and strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Lowe's customer experience innovations is moving at the speed of light, advancing robotics, apps, AR and VR technologies to make home improvement shopping…

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The future of augmented reality & mobile commerce

Retailers are inundated with new technology innovations, promising big returns for their bottom lines. It is difficult to decipher which deserve priority.

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Kohl’s CTO on personalizing customer experience and how data plays a big role

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

When it comes to creating a ‘MEaningful’ customer experience, Kohl's is relying big time on data to understand customer behavior and craft a personalized…

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Ashley Furniture taps VR, AR to deliver an innovative customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The national brand is rolling out a consumer augmented reality app and an in-store virtual reality experience come 2017.

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