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Consumer Behavior Blogs

COVID-19 will change how consumers shop and what retailers must do to adapt

by Kristen Groh — GVP, Managing Partner, Publicis Sapient

Kristen Groh, group vice president, managing partner at Publicis Sapient, explains why new digitally-engaged consumers bring a different set of expectations…

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5 ways essential retailers can become more essential in wake of COVID-19

Alexis Vera, executive vice president at IDL, offers up five strategies for retailers deemed "essential" to help consumers and retailers interact in safe and…

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COVID-19 highlights importance of connected experiences

by Calvin Carter — CEO, Bottle Rocket

Calvin Carter, CEO and founder of Bottle Rocket, explains why a "connected customer" strategy is now even more important than ever given COVID-19 and its…

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The cost of a queue: How much revenue are you losing to lines?

by Simon Hedaux — Co Founder, ReThink Productivity

Simon Hedaux, founder and CEO of Rethink Productivity, explains that while there are some exceptions most consumers don't like to wait online to purchase or…

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COVID-19 will bring lasting innovation to retail

by Paul Chapuis — CEO, OnQ

Paul Chapuis, CEO, OnQ, takes stock of the current retail environment and shares his insight on how shopper behavior will evolve over time in response to…

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How field research can help retailers reach untapped sales opportunities

by Chris Hubble — CEO, Bastion db5

Chris Hubble, CEO at Bastion db5, explains how field research can give retailers insights into customer pain points, what they need to solve their problems…

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Signal to noise: Connecting with customers in times of crisis

by Matt Ramerman — President, Sinch Engage

Matt Ramerman, president, Sinch Engage, explains why success in this new paradigm (COVID-19) means finding a way to cut through the noise to sustain meaningful…

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Top emerging technologies transforming the retail experience

by Ed Durbin — Global Director of Retail Solutions, End-User Computing, VMware

Ed Durbin, global director of retail solutions, end-user computing, VMware, shares insight on how retailers that leverage emerging technologies like AR/VR, IoT…

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How To: Protect your family entertainment center and customers from COVID-19

by Sara Paz

Family entertainment centers can keep guests safe from COVID-19 by following some common sense practices, such as removing cash and card payment, requiring…

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How to enhance customer service with a consultative approach

by Andrea Grodnitzky — Chief Marketing Officer, Richardson

Andrea Grodnitzky, chief marketing officer at Richardson, outlines on how teaching your retail teams to take a consultative approach can boost the shopping…

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Online tactics to revive brick-and-mortar in a post-pandemic economy

by Marcel Hollerbach — CMO, Productsup

As COVID-19 rages on, Marcel Hollerbach, CMO at Productsup, explains that at some point, social distancing will end and consumers will once again fill retail…

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In the midst of COVID-19 don’t get mad, get smart

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell suggests retailers take a page from a small business in Georgia that is not only doing business but helping keep customers safe during the COVID-1…

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In the midst of a retail apocalypse, these 4 strategy shifts can pay off

by Hadar Paz — CEO, Powerfront

Hadar Paz, CEO of Powerfront, outlines four moves retailers can make to keep business moving forward and customer experience strong.

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Customer loyalty starts with getting the retail website right

by Tara Bartley — Industry Marketing, Akamai

Tara Bartley, senior manager, industry marketing at Akamai, shares insight on how retailers can do better when it comes to attracting new customers and keeping…

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The real reason customers leave (and how to stop them)

by Glyn Luckett — Commercial Director, TTi Global a Division of GP Strategies

Glyn Luckett, commercial director, TTi Global Research, a division of GP Strategies, believes the key to revealing and understanding exactly what makes your…

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Why content is the foundation for a successful e-commerce shopping experience

by James Bathgate — VP of Implementations, Searchspring

James Bathgate, vice president of implementations, Searchspring, explores different ways retailer content can establish the brand as an expert voice, build…

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Can your retail store survive 2020?

by Bruce Hakutizwi — Director of Dynamis, BusinessesForSale.com

Bruce Hakutizwi, USA and international manager for BusinessesForSale.com, believes retail hasn’t died but just transformed. And, while brick-and-mortar stores…

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Curing customers curiosity: Providing dynamic information with electronic shelf labels

by Paul Milner — Marketing Director, Displaydata

Paul Milner, marketing director, Displaydata, explains why it's time retailers must focus on a more all-encompassing phrase: dynamic information.

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The importance of honing the retail customer loyalty program

by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems

Brian Cluster, director of industry strategy for CPG/retail at Stibo Systems, shares why loyalty programs are crucial for retailers looking to build long-term…

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The new convenience store battlefront: The checkout line

by Gavin Bisdee — vp global marketing, Zynstra

Gavin Bisdee, vice president of global marketing, Zynstra (a NCR company), shares insight on how frictionless checkout opportunities are becoming more…

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