Tracking the final mile: Why real-time tracking is important for retail success

by Jay Sackos

Jay Sackos, a vice president at Dolly, shares insight on why efficient tracking is key to successful delivery strategies when it comes to e-commerce.

How to measure ROI of in-location experiences

by Bobby Marhamat — CEO, Raydiant

Raydiant CEO Bobby Marhamat maps out a strategy for determining return on investment for something that seems so intangible: the customer experience.

Let's get 'phygital': The race to hybridize experience

by Chris Kronenthal — President + CTO, FreedomPay

Chris Kronenthal, president and CTO at FreedomPay, explains that in the race to secure customer loyalty through better connected experiences, the winners will…

Supporting retail’s revival with technology innovations

by Ned Hayes

Ned Hayes, SnowShoe CEO, explains that while consumers have irretrievably changed their shopping behaviors, presenting big challenges for retailers, there are…

Why back-to-school in 2021 presents unique opportunity to impress shoppers

This blog was written by Keith Jelinek, managing director; Rick Maicki, managing director; Darren Morrison, managing director, and Frank Jones, director, at…

Why holiday e-commerce strategy planning starts in summer

by Danielle Savin — Senior Director Marketing Solutions, Capgemini

Danielle Savin, senior director of digital marketing at Capgemini in North America, offers up a checklist of strategies to ensure your retail business is ready…

Improving consumer relationships in a virtual world

by John Nash — Chief Marketing and Strategy Officer, Redpoint Global

John Nash, chief marketing and strategy officer at Redpoint, explains why retails must strive to provide customers with a relevant, personalized experience.

E-commerce can limit ability to connect with customers when it matters most — don’t let it

by Ankur Prasad

Ankur Prasad, director of product marketing at Facebook Messenger, believes it's time to rekindle the dying art of conversation.

Reinventing the retail space using digital technologies

by Scott Wassmer — General Manager, Americas, Appnovation

Scott Wassmer, GM of Americas, Appnovation, explains why retailers have an amazing opportunity to unify consumer data between the digital and physical worlds.

Meeting the needs of consumers post-digitization

by Ryan Creamore

Craig Webster, head of marketing at Infobip America, outlines how far digital have consumers gone, and how retailers can remain ahead of the curve in a new…

Consumers expect seamless experiences post-pandemic, but new data privacy laws present a challenge

by John Tyreman

John Tyreman, director of marketing at Silverback Strategies, shares insight on consumer behavior during the pandemic and how some of this behavior is likely…

Uniting transactional and relationship surveys to capture the entire experience

by Simon Fraser

Simon Fraser, strategic insights consultant at InMoment, explains how once transactional and relationship surveys gather insights a retailer needs, action can…

Why BOPIS & BORIS are cornerstone of retail in 2021

by Dean Frew — CTO & SVP RFID Solutions at SML Group, SML RFID

Dean Frew, CTO and senior VP of RFID solutions at SML RFID, explains why having an effective omnichannel solution is no longer about getting a competitive…

Future of retail: Winning in the digital era

by Jay Sackos

Jay Sackos, vice president at Dolly, explains why effectively scaling a retail business to match the pace of the digital era requires intricate planning. For…

Don't hold your breath waiting for hordes of revenge spending shoppers

by Chris Hogue — Head of Strategy and Product, LiveArea

Chris Hogue, head of strategy and product for LiveArea, warns retailers not to overreact to the "pandemic bounce" in consumer traffic and retail sales.

3 customer acquisition strategies for post-pandemic retail

by Sai Koppala

Sai Koppala, CMO at SheerID, shares strategies to help retailers accelerate direct-to-consumer efforts and create a stronger connection with customers.

How to compete with DTC brands

by David Drain

If retailers want to stay competitive, they must change their business models. Competing with direct-to-consumer (DTC) brands is the subject of an upcoming…

CX analytic retail trends for 2021: Data selection, unification, testing and expertise

by James McDonald

James McDonald, senior manager of analytics and customer insights at Capgemini North America, outlines trends relating to productive CX analytics. It's about…

The future of customer experience must be extraordinary and experiential

Vaughan Edmonds, planner at Sense, explains why retailers must strive to offer extraordinary experiences as those experiences will drive an extraordinary…

Retailers must leverage data to survive this pandemic

by Jamie Kiser

Jamie Kiser, COO and CCO at Talend, explains why retailers, striving to ensure they're not missing out on future opportunities, must leverage one thing: data.