Chip Bell explains how products involved in an impulse buy usually have some "eye catching" feature and are smartly positioned where a roving eye cannot miss. Yet impulse service is not about easy as much as it is about emotional comfort.
Evan Magliocca, brand marketing manager at Baesman Insights & Marketing, explains why the in-store experience must be new, exciting and something nothing ever imagined in which product is secondary, but emotion, enjoyment, and exhilaration are integrated with brand culture and image.
For many analysts, observers and pundits, the Sears story serves as a kind of moral or object lesson to Amazon. But ICXA Managing Director Christopher Hall also see the Sears story as a fascinating reverse-parallel to what seems to be going on in a bigger-picture sense in retail today, with a bit of a twist.
Chris Petersen writes on how Amazon and Alibaba, two great disruptors of traditional bricks and mortar retail, are focused on creating new models that will serve the rising expectations of today's customers.
Eric Keating, vice president of marketing at Zaius, explains why ecommerce retail marketers should spend more time and resources turning existing customers into repeat buyers while simultaneously growing their overall customer base.
Dana Spinola, founder and CEO of fashion boutique franchise fab’rik, created a unique and innovative in-store customer experience program to spur an enriched customer experience.
Uber and Amazon have bridged the gap between digital and physical experiences in a way that has reset consumer expectations for how they interact with all their favorite brands.
Monica Rich Kosann's digital customer experience at its New York City storefront at Columbus Circle is proving successful for sales, customers and associates.
Retail customer experience expert Doug Stephens shares five ways bankers can boost customer experience during his keynote at Networld Media Group's 2017 Bank Customer Experience event.
Kibo CMO Tushar Patel outlines eight very avoidable, mistakes retailers make with regards to personalization.
Moosejaw, a Michigan-based retailer, is tapping FullStory to get accurate insight on customer experience and boost customer service and satisfaction.
BookingBug CEO Glenn Shoosmith explains why retailers must have a 360-degree view of their customers and unify their communications. Customers are increasingly expecting to talk to companies across different channels, depending on their demographic.
Smart Traffik CEO Laurent Simonin explains why brands and retailers need to unify their departments to increase revenue through an improved customer experience. It is up to the retailers and brands to understand who their customers are, how to best-address their expectations, and to create brand awareness and engagement.
As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why distributors could be retailers' new BFFs: Best Friends in Fulfillment.
Mike Maughan, head of global insights at Qualtrics, explains why X-data is a major piece of the puzzle when it comes to retail success.
Gordon White, general manager Americas, The Social Client (a company of Acticall Sitel Group), provides three elements retail brands need to keep in mind if they aim to become personalization leaders.
Tyler Douglas, chief sales and marketing officer at Vision Critical, offers up three key steps marketers can take to get back to the fundamentals. The first is putting customers in the driver's seat.
When Hurricane Harvey struck, digital innovation specialist Brandon Elliott immediately recognized the need to respond quickly since he knew there were many people who had no idea what to do.
Jeff Kagan offers up his view on retail winners and losers and what the changing customer expectations are starting to demand from retail stores.
Antoine Rizk, vice president of go-to-market programs at Axway, provides insight on how the customer journey is transforming into a cross-platform experience, bridging the gap between physical and online stores and creating a seamless, personalized customer experience.