Antoine Rizk, vice president of go-to-market programs at Axway, provides insight on how the customer journey is transforming into a cross-platform experience, bridging the gap between physical and online stores and creating a seamless, personalized customer experience.
Bob Feher, an expert in analyst relations and market intelligence at NCR Corp., provides insight on why retailers which are striving to keep up with millennial consumer demands may actually be alienating other customers.
In a free live one-hour webinar, Laura Noll and Agata Kowalska from Avery Dennison provide insight on how product labels and labeling material play a role in the retail customer experience.
Georg Richter, founder and CEO of OceanX, explains why direct-to-consumer subscription businesses must focus efforts and investments on improving customer service and offers up some valuable steps to take.
Arnab Mitra, marketing manager at SailPlay, explains why the value of a customer loyalty program is not just about acquiring and retaining customers. It's also key to the customer experience.
Church's Chicken offers up a unique feature in its mobile app: a curated music playlist.
Ashish Gambhir, Momentsnap co-founder and president, explains why the brick-and-mortar retail model is not yet in its death throes, though it is far from flourishing. Serious evolution and innovation are necessary if storefronts hope to beat back the tide of digital behemoths like Amazon and Walmart.
Do consumers see the value in every self-checkout option available to them from different restaurants and retailers?
Ed Burek, director of solutions marketing, SiteSpect, explains that while retailers are not blind or lost and know what customers want many can’t find the right solution to provide that experience. The answer, he believes, lies in their approach to customer experience.
Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation risk becoming irrelevant with fewer options to survive.
Chip Bell discusses how, in an era where waste reduction and expense control are bread and butter, retailers can cost justify encounters that are, by definition, extravagant. While a steady diet of "vacation cereal" can lead to an unhealthy bottom line there are ways to make it work.
Avoiding a sticky customer experience: Webinar explains why retailers must pay attention to product labels
Sometimes it's the simplest things that can prompt a consumer to jump from one retailer or brand to another. One example is the annoying, frustrating product label experience.
Erika Jolly Brookes, CMO at Springbot, maps out the steps an online retailer should take to capture the committed and uncommitted online shopper for back-to-school shopping.
ICX Association Managing Director Christopher Hall provides scope on the traditional approaches and tactics of retail that continue to march toward commoditization and why it's time to have to look beyond brand and product stories to define shopping motivations.
Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy discounting to promote products. Marketers need to prioritize what customers are invested in and build a balanced email content "diet" for each consumer.
Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.
Velocity Worldwide CEO Enda McShane explains why retailers must be conscious of the need to have actionable insights into who customers are, why they shop, and how best to connect with them. The failure to fully understand their own consumers, he says, leads marketers to lose valuable business and potential purchases.
Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.
Consumers crave human interaction and the store associate represents a retailer's front line in delivering a rewarding and compelling customer experience. Yet retailers aren't giving the role needed attention and support, and that's not a good thing in today's competitive retail environment.
As long as Amazon lets users continue to shop as they are used to, and adds a new way of thinking to the mix, Jeff Kagan believes the Whole Foods experiment could be successful.