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Consumer Behavior News & Media

Personal experience, mobile shopper insight are retailer priorities

May 10, 2017

In a quest to provide a more personal experience, and better understand the mobile consumer, retailers are increasingly focused on new tools and strategies to…

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Last mile: The amazing race to solve the delivery dilemma

by Chris Petersen — Owner, IMS

Omnichannel drives new expectations that every retailer must address.

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Customer loyalty 101: How to avoid alienating today's shopper

Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be.

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Study: Personalization gets respect but little deployment action

May 8, 2017

New research reveals that while a large number (95 percent) retailers understand the value of personalilzed marketing not a big number of retailers are…

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Are you sitting on a data goldmine? What all retail brands need to know

Thanks to market research, point-of-sale information, loyalty cards, online and mobile transactions, location data, and social media, retailers are sitting on…

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Mother's Day spend may be a record-setter this year

May 5, 2017

Shoppers will spend the most ever this year come Mother's Day, averaging about $186 on purchase, reveals a NRF survey conducted by Prosper Insights &…

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Consumers feel misunderstood by retailers, claims study

May 3, 2017

Just 61 percent of consumers believe companies understand their needs and that less than stellar percentage is leading to fading loyalty.

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Kagan: New rules for success in retail

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Retail will always be with us, but it will be different going forward. Now is the time to be experimenting and expanding your brand in the mind of your…

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ATM, branch, mobile, online ... or all of the above?

May 2, 2017

Digital channels notwithstanding, branches still have a significant effect on customer satisfaction across all age groups, according to the J.D. Power 201…

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Hungry for more conversions? There's an app for that

With the inherent convenience of ordering favorite specialty items online, come new demands from consumers, namely: the expectation of finding their favorite…

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Location data is leading a retail revival: Here's how

Location data answers much more than just "Are buyers visiting my store?" It answers questions like "Which locations and audience segments do competitor's…

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Consumers love mobile browsing but mobile purchasing not so much

April 28, 2017

Delays in website load times are a prime reason today's mobile shoppers aren't purchasing via a mobile device as much as they are using the device for product…

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7 hacks for smarter, cheaper customer experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Download a free webinar and learn how top retailers are deploying successful customer experiences with the help of Salesforce.

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5 key components to monetize your data

The explosion of information is clearly accelerating. Data is flooding companies and the problem is only getting worse. As the next big explosion heats up with…

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Shoppers favor digital over associates in product data search

April 27, 2017

A good number of consumers rely on a mobile device, rather than insight from a store associate, when it comes to researching a product and 77 percent are using…

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Retailers failing at personalization, claims study

April 26, 2017

Less than half of retailers are successfully driving a personalized consumer experience and even fewer are using advanced strategies to customize the shopping…

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Can the voice of the customer drive transformational change?

There's a general assumption in business today that change is good, but we can't launch into change for the sake of it. There needs to be a clear business…

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YETI debuts first flagship boasting unique experience

April 25, 2017

Premium cooler and drinkware brand YETI's first flagship location in Austin, Texas boasts an engaging patron atmosphere aimed at inspiring shoppers to get out…

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Clothing retailer aims to make shopping more fun for men

April 24, 2017

A male clothing retailer is striving to make shopping more fun for male customers, providing sports viewing and whiskey sipping for those shopping for new duds.

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InMoment names new CEO, debuts new CX intelligence tool

April 24, 2017

InMoment has appointed Andrew Joiner as its new CEO and has debuted Discover, an analytics tool for monitoring and mining structured and unstructured customer…

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