Study: Retailers must mobilize the brand advocate

March 11, 2016

A retailer's best friend these days may just be the consumer who is loyal and willing to spread good things about the brand.

Talking With: Needle President Scott Pulsipher on mobilizing brand advocates

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

One of a brand's best marketing asset is the loyal fan. That's why it's critical to mobilize such advocates to drive revenue, build the consumer base and boost…

Report: Consumers not very forgiving when a shopping experience goes bad

March 10, 2016

Consumers are not paying attention to traditional advertising and aren't very forgiving if a retail experience goes bad.

5 questions CMOs must ask when "they don't show up"

by Chris Petersen — Owner, IMS

Marketers need to engage like they are throwing a party for friends.

6 paths to mobile brand awareness

Retailers need to take consumer intent into account and have a sense of immediacy in delivering information to that consumer.

Infinite data: How the business can stand out with the crowd

Welcome to the modern world — an age in which data is infinite and we are able to collect more information than we know what to do with.

Kohl's to pilot new store format, shuttering 18 underperforming locations

February 26, 2016

Retailer enjoyed a healthy seasonal sales boost but wasn't immune to weather that hurt other retailers in late 2015.

Men are shopping like women and that's good for retailers

February 25, 2016

The male consumer is scanning online sites to get fashion ideas, trying new brands and pretty much shopping like a woman, and that's all good for the retail…

Going bananas with product placement may not be such a good move

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

To put it simply, my Millennial loves bananas and is not going to be too thrilled to be so overtly manipulated.

Data insight key ingredient to Hershey’s sweet retail experience success

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Information, and analyzing data, is a prime reason why Hershey is succeeding in a very competitive retail industry.

Tax refunds likely won't equate to big retail activity this year

February 22, 2016

More than half of consumers are planning to use tax refunds to pay off debt and shore up the savings account. Yet it isn't a complete bleak trend for retail.

Neiman Marcus strives to meld in-store, digital mobile customer experience in new store

February 22, 2016

High-end retailer aims to combine in-store and online customer experience in first Long Island, New York, location.

Report: Consumers just need one bad experience to walk away

February 22, 2016

Customer support experience a big factor in consumer loyalty, reveals new study.

Car starting experience primed for a big change

February 19, 2016

Volvo is driving a new customer experience and, yes, there is an app for that.

The "perfect storm" for an omnichannel explosion in India

by Chris Petersen — Owner, IMS

Lessons learned from India's retailers … and changing consumers.

Talking With: Lionbridge Marketing VP Clint Poole on top tech, trends hitting in 2016

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Find out why beacons to deliver in-store, offline digital-offers was a bust in 2015 andy why the intersection of POS tech and personalization will be a hot…

Talking With: Cisco Retail CTO Shaun Kirby on digital disruption

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Retail Customer Experience talks with Cisco Retail CTO Shaun Kirby to get deeper insight on the digital disruption taking place in the retail segment and how…

Retailers must embrace the mobile consumer to boost sales, increase loyalty

February 10, 2016

Nearly half of all retail shopping activity involves some sort of mobile and it’s more than half when it is millennials doing the shopping.

Study: Cheapest price may not always win over the consumer

February 9, 2016

Consumers care about price but they also care about the quality of a retailer.

In order to survive and thrive don't breathe your own exhaust

by Chris Petersen — Owner, IMS

Biggest threat to today's retailers lies within the walls of the ivory tower.