Consumer Behavior News
Consumer confidence takes a dip in April
May 21, 2024
Consumer confidence dipped in April due and factors included job market discomfort, and consumers ability to make ends meet, according to the Numerator…
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Rewards, loyalty points matter to travelers
May 20, 2024
A hefty number of American travelers, 76%, can't imagine taking a trip without using rewards or loyalty program points.
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Rocket convenience chain teams with HappyOrNot to fuel customer satisfaction
May 20, 2024
Rocket, the largest privately-held convenience store and gas station chain on the West Coast, has deployed HappyOrNot's feedback management solutions in all…
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Consumers showing love for buying direct with brands
May 17, 2024
A fifth (20%) of U.S. consumers are influenced to buy products after encountering ads on a retailer's app, with Millennials (35%) and Gen Z (32%) more likely…
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April retail sales reflect selective purchasing
May 16, 2024
Retail sales were moderated in April, reflecting that pace of spending is due to consumers being selective, according to the National Retail Federation.
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Consumers see bright financial future ahead
May 14, 2024
Despite global economic worries, consumers are anticipating a brighter financial future ahead, according to a Digital River survey.
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Consumers don’t like overwhelming brand communications
May 7, 2024
A good number of consumers, 81%, unsubscribe from brand marketing that becomes obsessive.
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Mother’s Day spend to hit $33.5B
May 6, 2024
Consumers are projected to spend $33.5 billion this Mother's Day, the second highest in history, according to a survey from the National Retail Federation and…
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Walmart pulling self-checkout lanes due to shoplifting
May 6, 2024
Walmart is removing more self-checkout lanes from store locations including Shrewsbury, Missouri, Cleveland, Ohio and Albuquerque, New Mexico, according to a…
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Consumer confidence dipped big in April
May 1, 2024
Consumer confidence failed to hit economist expectations in April, dipping big time to its lowest level in two years.
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Consumers favor slow traffic over a poor customer experience
April 29, 2024
Just over half, 54%, of consumers would choose dealing with slow-moving traffic than having a poor customer experience.
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Big, bulky delivery failures turn consumers off
April 23, 2024
A majority of consumers, 77%, will abandon a retailer after a failed big and bulky product delivery, such as furniture purchases.
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Retail sales grew in March
April 18, 2024
Retail sales continued to increase in March, according to U.S. Census Bureau data, driven by tax refunds and job growth.
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Many consumers embracing omnichannel journey
April 17, 2024
A majority of consumers, 73%, are blending online research, physical store visits and options such as buy-online and in-store pickup before making a purchase.
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Economy sturdy despite slow growth forecast
April 10, 2024
Despite predictions for slower growth in retail sales the economy remains sturdy, according to the National Retail Federation, and should continue to do well…
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Negative experiences trigger most consumer feedback
April 8, 2024
Customers are more likely to provide feedback when expectations aren't met, if there is poor product or service quality and if an issue goes unresolved.
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Home Depot leads home improvement sector
April 5, 2024
As of the end of 2023, the top home improvement retailer was Home Depot, which captured 28.1% of home improvement spending.
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Costco requiring membership cards at outdoor food courts
April 4, 2024
Due to long lines of mostly non-members, Costco is reportedly requiring membership cards for those buying food from the wholesaler's outdoor food courts.
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Over half of shoppers view generative AI as boosting online experience
April 3, 2024
Over half of consumers, 58%, believe generative AI has already improved the online shopping experience, and 52% are likely to use gen AI tools to help with…
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Online shoppers want lower prices, free shipping, product variety
April 1, 2024
When it comes to online shopping, the top three qualities consumers seek from an e-commerce retailer are lower prices (60%), free shipping (51%), a wide…
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