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Consumer Behavior News

Starbucks is top mobile loyalty app with consumers, reveals survey

May 16, 2018

In what is probably not a surprise to anyone, Starbucks' mobile app is the most popular among several well-known restaurant loyalty rewards apps, according to…

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Consumers want personal advertising, claims new data

May 15, 2018

Today's consumer want personalization when it comes to marketing and advertising, with seven of 10 saying they prefer content and ads tailored to their…

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Mother's Day gift cost just under a C-note

May 10, 2018

Mother's Day shoppers will spend, on average, just under $100 buck this year, with baby boomers most likely to spend the least and generation xers likely to…

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Jewelry, outings top Mother's Day gift list

May 9, 2018

Just over one third of Mother's Day shoppers, 34 percent, will spend $4.6 billion on jewelry for moms and 55 percent will spend $4.4 billion on food…

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Mother's Day spend may hit $23B

May 8, 2018

This year may mark the second-highest spend for Mother's Day, hitting an expected $23.1 billion.

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Walmart, DoorDash team up on grocery delivery

May 8, 2018

Walmart and DoorDash are teaming up to expand Walmart's online grocery delivery service, beginning with the Atlanta metro market.

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Last-minute shoppers love the local retail store

May 8, 2018

Not every consumer jumps online to buy that last minute gift.

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Personalization gaining value in retail customer experience, study reveals

May 4, 2018

Personalization is paying off with nine out of 10 digital marketers reporting a lift in business but more than half describe personalization maturity level as…

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Study: Millennials aren't shopping like older parent generations

May 1, 2018

As millennials move into the age of having children, their shopping habits and activities are a bit different than previous consumer generations.

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Mom isn't on everyone's mind come Mother's Day

April 30, 2018

Just over one quarter of Americans acknowledge that they've completely forgotten their moms, now and then, when it comes to the annual Mother's Day celebration.

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Study: Consumers don't mind sharing data for a better retail customer experience

April 18, 2018

Nine out of 10 consumers are okay with brands knowing more about them if it helps deliver a more rewarding and satisfying shopping experience.

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Survey: Consumers want Amazon-like store experience

April 16, 2018

Consumers, especially millennials, are increasingly expecting an "Amazon-like" experience when in a retail store environment and that means retailers need to…

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Consumers love interactive content, reveals report

March 27, 2018

Today's consumers are still focused on price when it comes to the purchase decision but the importance of the shopping experience is gaining traction…

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Easter spend expected to be very robust

March 26, 2018

Easter spending is predicted to hit $18.2 billion, nearly as high as last year's record-setting $18.4 billion, according to a National Retail Federation and…

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The try-before-you-buy trend spurring a returns tsunami, claims study

March 26, 2018

Retailers offering a try-before-you-buy strategy are experiencing a surge of intentional returns that may undermine profits, according to a new Brightpearl…

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Physical, digital melding together fast in retail

March 22, 2018

The lines between the physical and the digital is getting even more blurry, according to a NRF/Forrester study.

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Mobile orders skyrocket in 2017, but 2 in 5 still use cash, claims study

March 21, 2018

Restaurant visits paid via mobile app grew by 50 percent over the last year, a new NPD study finds. However, cash payment still captures two of every five…

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Women like online shopping more than men, claims report

March 20, 2018

When it comes to ecommerce and online shopping it's women who are enthusiastic as male consumers tend to prefer shopping in brick-and-mortar retail locations.

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Gen Z, millennials driving the next-gen in loyalty

March 20, 2018

Gen Z and millennial consumers are propelling a new era in customer loyalty, according to new Alliance Data research.

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Etsy CEO: It's all about gross merchandise sales

March 9, 2018

Etsy, an online spot for selling handmade and antique crafts and items, is mainly focused on one financial point: gross merchandise sales.

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