Will men and artificial intelligence define retail in 2017? Possibly. Considering the activities in retail today, several experts shared what unexpected trends they believe will merge in 2017.
Retailers have a number of digital sales channels and a plethora of mobile marketing technologies to choose from. That said, when building a mobile marketing strategy, start with the basics: your customer, your brand and your business model.
If there is one message Target's EVP, CIO and Chief Digital Officer, Mike McNamara, wants heard loud and clear, it's this: Target is no longer a laggard when it comes to digital technology.
Customer loyalty requires more than offering a customer a free coffee every time they buy 10. There’s no middle ground any longer as user experience is key for retailers wanting to win the battle.
Chris H. Petersen explains why assorting the hottest products is not enough to win today's consumers.
To avoid losing more market share to Amazon, competing e-commerce and brick-and-mortar retailers must perfect the customer experience from the moment a shopper comes through the door to when they leave with their purchase.
2016 was an interesting year in retail. Many established brands died a bricks and mortar death. While many thought this signaled the demise of the physical store once and for all, some pure play etailers shifted their clicks to bricks, perpetuating the age old debate of online versus in-store.
There are many aspects to customer experience and a big one not often mentioned is language. As one consultancy's report reveals, poor language is translating to millions in wasted CX spend.
Consumers love a bargain and, as one online jewelry retailer is learning, consumers love to negotiate on price.
Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools such as digital signage.
Gil Larsen, VP of the Americas at Blis, says retailers either win or don't - unless you're playing horse shoes or chucking hand grenades, neither of which many of us have much experience doing.
Bill Chidley, a partner at ChangeUp, offers up the five critical traits required to be a future-focused retailer.
A successfully digitally transformed organization delivers superior digital experience around products and services. That, in turn, creates value and stickiness, transforms technology and operations, and utilizes internal digital and information assets as platforms.
Retailers (and their suppliers) must leverage the omnichannel network to stay relevant and harness these rich cross-channel opportunities.
Mobile pay is an increasing want for consumers and now there’s a new opportunity for retailers wanting to provide more than just mobile device payment functionality.
Cyber weekend – this year spanning Thursday, Nov. 24 to Monday, Nov. 28 – has clearly now become a global opportunity for online retailers.
Personalization has long been touted as the Holy Grail for improved customer experience at retail.
Along with the falling leaves and cooler temperatures comes the desire for comfort. So, in this season of comfort, how can we ensure that the feeling translates successfully to the sales floor?
Traditional metrics of sales and share are not enough for omnichannel.
Reward programs have been around since 1793, but it would be a mistake to believe we as businesses and marketers have mastered the concept.