Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.
The ICX Summit, held by the ICX Association last week in Dallas, gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.
The Influencer of the Year award, presented at the ICX Summit in Dallas last week, went to Under Armour for its continued devotion to creating unique and engaging experiences and for a corporate philosophy that embraces the ongoing deployments of innovative ICX technologies.
Consumers overwhelmingly want more technology in brick-and-mortar stores. And with more consumers willing to show up and shop at stores that have it — beefing up technology is a no-brainer in the face of increasing online retail competition.
Interactive kiosks offer retailers a tool for allowing customers to join the e-commerce experience with in-store purchasing by allowing shop to shop for both the physical and online product offerings.
Brendan Witcher, principal analyst for Forrester Research and Ryan W. Parker, general manager, Responsive Retail for Intel, offer insight and best practices during a free June 22 live webinar focused on crafting that illusive seamless customer experience.
The main benefit of robots is often described as automating repetitive tasks. Robots are perfectly suited to such tasks, they can check over and over without losing concentration, while remembering every single planogram, matching it to the shelf in fractions of seconds, and producing actionable reports.
Chris H. Petersen says going up against Amazon is like taking a knife to a light saber battle. Why? Because the whole is greater than the sum of the parts.
Artificial intelligence isn't just about having a chat bot. As a leading women's wear retailer is discovering, AI offers a way to solve a slew of retail challenges and boost the bottom line way beyond just better customer communication.
City Furniture is reaping big rewards on three customized iOS apps developed by the retailer, IBM and Apple. The apps and IBM MobileFirst solution is spurring sales, driving efficiency and fostering deeper customer engagement.
Jayson Tipp, Nikki Baird among the keynote speakers for the fourth annual executive event.
Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.
By John Oechsle, CEO, Swiftpage Walkmen were all the rage, cell phones were the size of eggplants, and Whitney Houston's "I Wanna Dance With Somebody" was the No. 1 hit.
When most businesses think of artificial intelligence, chances are they think about chatbots, logistics, or really any machine learning algorithm that improves their business processes. But what some companies are finding out is that AI can do a whole lot more than just streamline operations.
While augmenting human labor in the supply chain with robots enables increased productivity, this advancement is rendered ineffective when the back office acts as an effective bottleneck. The next frontier of automation will be in white collar jobs, not warehouse stackers.
The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.
Specialty retailer Brookstone has weathered more than a few challenges, including bankruptcy, but is finding success once again with a strong product, brand and consumer focus.
the window of opportunity for retail marketers to know, reach, convert and engage their customers has dropped to just eight seconds. The key to reaching them is to create an adaptive customer experience.
Omnichannel drives new expectations that every retailer must address.
Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be.