Planning an in-store technology? 4 steps to prototype it like a pro

Planning an in-store technology? 4 steps to prototype it like a pro

Shopping is interactive, with 53 percent of consumers saying they'd pay more for valuable experiences. Half of in-store shoppers today say they're more likely to shop at retailers that offer assistive technologies. How, then, can retail brands prototype the in-store technologies and avoid a backfire? The process involves four crucial steps.

Making retail work for every generation

Making retail work for every generation

With millennials making up approximately 30 percent of the population, retailers strive to tailor efforts to reel in this group, yet often overlook the remaining 70 percent. The millennial generation may be driving retailers to keep-up with their tech savvy speed and connectivity, but retailers must build an environment that works for all.

Why we need to talk about the retail evolution, not the retail apocalypse

Why we need to talk about the retail evolution, not the retail apocalypse

In the end, the retail evolution is all about the customer. Being tech-savvy, shoppers want their shopping experience to reflect their daily life: a mix of online and offline. It is up to the retailers and brands to build a great customer experience, to satisfy their connected shoppers, and increase their foot traffic and ROI.

Verizon: Retail customer experience is all about the human conversation

Verizon: Retail customer experience is all about the human conversation

Verizon's VP of Digital and Innovation Miguel Quiroga talks customer experience strategy, new tool innovation and why digital tech is not only changing business and customer experience, but changing how retailers and customers communicate.

Talking With: The White Company and its retail customer experience strategy

Talking With: The White Company and its retail customer experience strategy

The well-known British-based lifestyle/fashion/homeware retailer opened its first New York City store this month, bringing its successful customer experience strategy abroad for the first time. Retail Director Steve Morris shares the retailer's approach to CX and why it's all about a customer-first culture.

Why mobile is playing a starring role in creating a seamless customer experience

Why mobile is playing a starring role in creating a seamless customer experience

Every retailer and restaurant is going mobile or has gone mobile but a successful strategy to meld it with the physical customer experience takes work. Lots of work.

Interactive customer technology: How to achieve employee buy-in

Interactive customer technology: How to achieve employee buy-in

Achieving employee buy-in needs to be part of the project from the beginning when introducing customer interactive technology.

The 'store as a community gathering place' emerges as a way to engage customers

The 'store as a community gathering place' emerges as a way to engage customers

Interactive technology, besides empowering consumers, gives stores new reason to take new measures to make customers feel at home.

Amazon's Whole Foods Market acquisition points to a changing role for physical stores; millennials hold the key

Amazon's Whole Foods Market acquisition points to a changing role for physical stores; millennials hold the key

Amazon's acquisition of Whole Foods Market is yet another sign – the biggest to date – that retail is being redefined by multiple shopping channels.

Millennials weigh in on how they shop

Millennials weigh in on how they shop

Attendees at the Interactive Customer Experience Summit in Dallas took advantage of a chance to find out first hand during a panel featuring seven millennial shoppers.

4 insights you can unlock by mapping the customer journey

4 insights you can unlock by mapping the customer journey

By uncovering the path your customers follow when they engage with your brand, you'll gain four valuable insights that can help you build a stronger, more loyal relationship with them.

Neiman Marcus embracing innovative tech from the front door to the dressing room

Neiman Marcus embracing innovative tech from the front door to the dressing room

From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.

ICX panel: Internet of Things offers new capabilities, but new technology requires preparation and commitment to change

ICX panel: Internet of Things offers new capabilities, but new technology requires preparation and commitment to change

Companies need to utilize new technology to remain competitive, but they must be aware of all the changes that a new technology will bring to their operation for the technology to succeed.

'Interesting times' highlight ICX Summit 2017

'Interesting times' highlight ICX Summit 2017

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.

Interactive Customer Experience: The start of a daunting, yet exciting journey

Interactive Customer Experience: The start of a daunting, yet exciting journey

The ICX Summit, held by the ICX Association last week in Dallas, gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.

ICX Summit honors Under Armour as 'influencer' of the year

ICX Summit honors Under Armour as 'influencer' of the year

The Influencer of the Year award, presented at the ICX Summit in Dallas last week, went to Under Armour for its continued devotion to creating unique and engaging experiences and for a corporate philosophy that embraces the ongoing deployments of innovative ICX technologies.

7 tips to combat the Amazon effect (hint: it's the hair of the dog that bit you)

7 tips to combat the Amazon effect (hint: it's the hair of the dog that bit you)

Consumers overwhelmingly want more technology in brick-and-mortar stores. And with more consumers willing to show up and shop at stores that have it — beefing up technology is a no-brainer in the face of increasing online retail competition.

Kiosks help keep brick and mortar stores relevant as e-commerce expands

Kiosks help keep brick and mortar stores relevant as e-commerce expands

Interactive kiosks offer retailers a tool for allowing customers to join the e-commerce experience with in-store purchasing by allowing shop to shop for both the physical and online product offerings.

Upcoming webinar: Eliminating islands of technology for a seamless customer experience

Upcoming webinar: Eliminating islands of technology for a seamless customer experience

Brendan Witcher, principal analyst for Forrester Research and Ryan W. Parker, general manager, Responsive Retail for Intel, offer insight and best practices during a free June 22 live webinar focused on crafting that illusive seamless customer experience.

Rolling out the robots: The next tech transformation

Rolling out the robots: The next tech transformation

The main benefit of robots is often described as automating repetitive tasks. Robots are perfectly suited to such tasks, they can check over and over without losing concentration, while remembering every single planogram, matching it to the shelf in fractions of seconds, and producing actionable reports.

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Intel's Christie Rice talks customer experience, digital innovations