Kiosks and digital signage improve the customer experience, which can translate into improved sales for retailers, but the journey typically has obstacles to overcome. Two veterans of the journey shared their experiences.
Flannery Higgins, global marketing manager, PCMS, explains why retailers striving to deliver a superior customer experience must embrace technologies to empower store associates.
The Interactive Customer Experience Association last week honored excellence in interactive customer experience at this year's Elevate Awards dinner party to recognize and honor the individuals and organizations setting the pace in using technology to elevate the customer experience.
Consumers want more products and fast access to products. Retailers want to sell as much product as possible. An endless aisle strategy can deliver on both but retailers need to ensure the customer experience is well thought out, according to experts.
Swati Kungwani, business analyst and content manager at iTouchVision, explains why retailers need to pay attention to issues faced by customers and ensure timely responsive actions.
The Microsoft store, Fossil, Lego and Tesla offer up unique interactive customer experiences within the 53-year-old NorthPark Center mall in Dallas.
Scott Gifis, president, AdRoll, provides insight for brands getting started in the era of Amazon, recommendations to grow and optimize the brand, and how to connect with customers and increase sales.
Janet Hawkins, founder and president of Opterus, offers up best practices for ensuring the store associate can help keep the store humming with excitement and engagement.
Sarah Kampman, vice president of product at Square Root, explains why one of the biggest areas of transformation in retail is the relationship between corporate and store leadership.
Jeff Kagan explains why grocers can't simply choose to sit the change wave taking place in their industry. If they do, the wave will pass them by, leaving them behind where they will slowly wither and die.
Gary Sankary, head of retail for Esri, explains why the emphasis on customer experience must continue for retailers wanting to successfully navigate through today's new business model.
Consumers are driving retailers to deliver an enhanced, multi-pronged and expansive delivery experience and those not hopping on the bandwagon will likely be left in the dust. Experts offer insight and tips are making sure that doesn't happen.
E-commerce has not taken off in the grocery sector as it has in other retail segments in the U.S., nor has it matched the performance of grocery in the U.K. Tim Steiner of Ocado, the U.K.'s leading e-commerce grocer, says the right combination of benefits has evaded e-commerce grocery in the U.S.
The TrustChain, a collaborative initiative that involves IBM and a consortium of leaders in the gold and diamond industry, aims to track and authenticate jewels from mine to market to provide transparency to consumers and shoppers.
Blogger and industry expert Chris H. Petersen explains why today's retail customer experience involves a foundation of "goodwill" that drives positive feelings.
Rafik Hanna, senior director, All Access, at Taco Bell will share insight on how the brand is winning big with customers due to its digital transformation strategy at the upcoming Interactive Customer Experience (ICX) Summit taking place next month in Texas.
Jeff Kagan explains why Best Buy is a model of success that struggling retailers may want to take note. The retailer saw what was coming and transformed to survive.
Tom Chittenden, NCR VP and general manager of retail solutions, says retailers striving for a frictionless checkout must consider strategic business objectives and understand the best to serve loyal consumers and attract new ones.
Abnesh Raina, PlumSlice Labs founder and CEO, explains why accurate product data management is essential for retailers looking to stay ahead of the ever-growing consumer demand and truly deliver a unified commerce customer experience.
Blogger Chris Petersen says that when a retailer doesn't have the resources or infrastructure, the best way to compete with Amazon is do something different. Some of the smallest retailers are deploying strategies that other retailers can leverage for differentiation.