Customer experience is the dominant strategy in retail, and Amazon dominated in 2017 by innovating on everything from supply chain to faster delivery to expanding its reach via traditional brands to paving new roads in consumer purchase.
The top five news items on Retail Customer Experience in 2017 focused primarily on big brand retail news and insight offered by big names.
Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell time and sales.
In real estate, buyers and sellers expect up-to-date and engaging content on all communication platforms. This flexibility allows agents to update their listings and announcements in real time. Clever integration of video and touchscreens can assist agents in dynamically showcasing their property range
Scott Voigt, co-founder/CEO, FullStory, explains why excellent customer experience can largely be distilled in two words: speed and convenience.
Retail Customer Experience readers love getting insight from those in the trenches, and this year's top five articles illustrate that hunger.
Jeff Kagan talks the golden rule in retail success: personal service. Yet, most companies don't train workers to treat the customers well.
Chemi Katz, co-founder and CEO, Namogoo, explains why retailers need to be aware of journey hijacking and how to work to regain control of the customer journey.
The electronics retailer is prepping enhanced text communication by tapping the emerging communication protocol, Rich Communications Services, to provide deeper information to consumers and enhance the customer connection.
The furniture and décor retailer is making online shopping easier and more satisfying for consumers wanting to know how a product will look at home before they take the purchase plunge.
Omar Akilah, vice president of products at GrandCanals, explains how each step of the brick and mortar customer journey has a corresponding digital equivalent. And each of these represents a chance to either disgust or delight customers.
Digital Signage Today Editor Bradley Cooper encounters a Walmart shelf-edge display that failed to get its message across. Instead of a heartwarming holiday video, it delivered a buffering, stuttering mess.
Michael Colaneri, AT&T's VP of global business enterprise solutions, retail, discusses a new IHL Group research report, supported by AT&T and several other top tier companies, which illustrates that retail is far from dead.
Jonathan Kateman, general manager of Constant Contact, an Endurance International Group brand, explains why combining strong audience insights with good design will pay dividends this holiday season and beyond.
S&S Firepits sells custom-made steel fire pits and delivery costs were nearly triple a firepit's sales tag. But then the Georgia-based retailer found a cost-effective app-based option that's doing more than just saving on delivery.
Chris Robinson, CEO at Yonder Digital Group, explains why U.K.-based online retailers will lose if they don't realize when consumers are shopping and when they need online support.
David Duncan, VP of security marketing at CA Technologies, explains why retailers that want to gain — and keep — customer trust need to avoid common pitfalls.
Yair Holtzer, co-founder, SVP and head of U.S. office at Como, explains why retailers must think of the holiday shopping season not only as a few particularly profitable weeks, but as a springboard for long-term customer relationships.
Seeta Hariharan, GM and group head, TCS Digital Software & Solutions Group, explains why 'the moment of truth' in retail has passed and been replaced by the sum of the consumer's connected experiences.
Jeff Kagan has a big list of big questions for today's retailer -- from realizing the need to change to creating both a defensive and offensive strategy.