5 ways to provide the support your subscribers want

5 ways to provide the support your subscribers want

Georg Richter, founder and CEO of OceanX, explains why direct-to-consumer subscription businesses must focus efforts and investments on improving customer service and offers up some valuable steps to take.

Avoid these 5 mistakes in building a customer loyalty program

Avoid these 5 mistakes in building a customer loyalty program

Arnab Mitra, marketing manager at SailPlay, explains why the value of a customer loyalty program is not just about acquiring and retaining customers. It's also key to the customer experience.

Merchants seek ways to make their mobile apps indispensable

Merchants seek ways to make their mobile apps indispensable

Church's Chicken offers up a unique feature in its mobile app: a curated music playlist.

Leverage these retail IoT options to drive growth

Leverage these retail IoT options to drive growth

Sara Sugar, a contributor to ShopKeep, explains why Internet of Things technology is something every retailer should be considering. While solutions vary drastically when it comes to technology and price there are many options to choose from.

Merchants should highlight mobile self-service usefulness to consumers

Merchants should highlight mobile self-service usefulness to consumers

Do consumers see the value in every self-checkout option available to them from different restaurants and retailers?

Breaking down silos: 3 strategies for winning the digital customer experience race

Breaking down silos: 3 strategies for winning the digital customer experience race

Ed Burek, director of solutions marketing, SiteSpect, explains that while retailers are not blind or lost and know what customers want many can’t find the right solution to provide that experience. The answer, he believes, lies in their approach to customer experience.

What merchants should consider when deploying new technology

What merchants should consider when deploying new technology

As retailers and restaurants consider whether to deploy new consumer offerings such as a loyalty program, branded app or mobile payments, executives must consider whether such efforts help them acquire more customers to get them into storefronts more often while coaxing them to spend more money.

Why it's time for retailers to serve customers some 'vacation cereal'

Why it's time for retailers to serve customers some 'vacation cereal'

Chip Bell discusses how, in an era where waste reduction and expense control are bread and butter, retailers can cost justify encounters that are, by definition, extravagant. While a steady diet of "vacation cereal" can lead to an unhealthy bottom line there are ways to make it work.

Avoiding a sticky customer experience:  Webinar explains why retailers must pay attention to product labels

Avoiding a sticky customer experience: Webinar explains why retailers must pay attention to product labels

Sometimes it's the simplest things that can prompt a consumer to jump from one retailer or brand to another. One example is the annoying, frustrating product label experience.

Be a marketing valedictorian: 5 tips to prepare for back-to-school season

Be a marketing valedictorian: 5 tips to prepare for back-to-school season

Erika Jolly Brookes, CMO at Springbot, maps out the steps an online retailer should take to capture the committed and uncommitted online shopper for back-to-school shopping.

Look through the ‘motivational lens’ to better understand and influence customers

Look through the ‘motivational lens’ to better understand and influence customers

ICX Association Managing Director Christopher Hall provides scope on the traditional approaches and tactics of retail that continue to march toward commoditization and why it's time to have to look beyond brand and product stories to define shopping motivations.

Reimagining the power of your brand

Reimagining the power of your brand

Aimee Becker, VP of strategic services for Daymon, talks about the retail climate and the fact that not all the news is bad. What many may be surprised to learn is that leveraging brand power is making the difference for retailers and brands getting it right.

How Amazon's acquisition of Whole Foods will disrupt the retail landscape

How Amazon's acquisition of Whole Foods will disrupt the retail landscape

Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made the Amazon-Whole Foods acquisition the most notable one in retail and one which holds power to redefine many existing models.

Solving the mystery of the non-buying consumer

Solving the mystery of the non-buying consumer

Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.

As back-to-school looms: What retailers need to know to be ready year-round

As back-to-school looms: What retailers need to know to be ready year-round

Velocity Worldwide CEO Enda McShane explains why retailers must be conscious of the need to have actionable insights into who customers are, why they shop, and how best to connect with them. The failure to fully understand their own consumers, he says, leads marketers to lose valuable business and potential purchases.

Chris Petersen: Forget the 4Ps … 4Cs are not enough … the new 4Es of retail

Chris Petersen: Forget the 4Ps … 4Cs are not enough … the new 4Es of retail

Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.

Why store associates must play a critical role in customer experience

Why store associates must play a critical role in customer experience

Consumers crave human interaction and the store associate represents a retailer's front line in delivering a rewarding and compelling customer experience. Yet retailers aren't giving the role needed attention and support, and that's not a good thing in today's competitive retail environment.

Kagan: How Amazon is transforming retail

Kagan: How Amazon is transforming retail

As long as Amazon lets users continue to shop as they are used to, and adds a new way of thinking to the mix, Jeff Kagan believes the Whole Foods experiment could be successful.

The time is now for AI in ecommerce

The time is now for AI in ecommerce

Eldar Sadikov, CEO and co-founder of Jetlore, shares why taking advantage of AI technology is the only way a brand will be able to differentiate itself and win in the hyper-competitive modern retail world.

The human touch: Why mobile can't replace in-store associates

The human touch: Why mobile can't replace in-store associates

Unlike customer-facing mobile apps and websites, in-store associates and managers have insider knowledge and the ability to use in-store tools to their advantage, according to Logan Rodriguez, director of retail at Square Root. Consumers, he writes, still look to brick and mortar for added personal touch.

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