Digital Signage Today Editor Bradley Cooper encounters a Walmart shelf-edge display that failed to get its message across. Instead of a heartwarming holiday video, it delivered a buffering, stuttering mess.
Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.
Interactive technology promises a wealth of insights on customer behavior, but retailers need to have a plan for deploying the technology and glean insights from data analytics.
From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.
The ICX Summit, held by the ICX Association last week in Dallas, gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.
Interactive kiosks offer retailers a tool for allowing customers to join the e-commerce experience with in-store purchasing by allowing shop to shop for both the physical and online product offerings.
If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.
The upcoming June ICX Summit boasts top leaders in customer experience speaking on a range of topics from CX strategy to measuring customer experience return-on-investment
The donut quick service restaurant changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.
Retail Customer Experience talks with Christopher Hall, ICX Association director, on customer experience trends, association goals and what's on the agenda for the upcoming ICX Summit.
Beacon technology has not been adopted by merchants as quickly as expected, yet changes to devices and strategy will spur 4.5 million active beacons in the U.S. by 2018.
Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools such as digital signage.
A successfully digitally transformed organization delivers superior digital experience around products and services. That, in turn, creates value and stickiness, transforms technology and operations, and utilizes internal digital and information assets as platforms.
Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.
The retail sector has come a long way from the days of the cheesy cardboard cutout display standing near a pile of products or welcoming customers to a new store selection.
When it comes to technology one steadfast trend is the arrival of new buzzwords and phrases and this year it seems the term ‘phygital’ is the big word when it comes to retail customer experience.
The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.
Fashion retailers Stitch Fix, Rebecca Minkoff and Revolve, have one goal in common: flipping the traditional apparel industry into a new era. While they are all focused on providing a unique, customer-centric shopping experience, each is taking its own path to attain the goal.
Gurus from Smashburger, Dickey's Barbecue Pit, Detroit Red Wings, Domino's Pizza and Wingstop are among a hefty list of speakers and panelists offering expert insight at the annual event being held June 1 – June 3 in Dallas. Registration is open.