Loyalty Programs News & Media
Groupon adds Freebies to its iOS app
June 16, 2014
Groupon has announced the launch of Freebies on iOS devices, which the company said creates the most widely distributed mobile coupon destination in the United…
read nowIbotta adds 'Social Saving' to its mobile shopping app
June 12, 2014
Ibotta, a mobile shopping app that offers users cash back on purchases, has launched the latest 2.4 version of its app, which includes a new Social Saving…
read nowMindshare and Empathica become InMoment, introduce Experience Hub
June 11, 2014
Mindshare Technologies, which acquired Empathica in September 2013, announced that the two companies have united under a new corporate identity and mission…
read nowShopzilla combines three retail marketing services under Connexity brand
June 10, 2014
According to the company, Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers learn…
read nowSHOP.CA says its loyalty program increased sales sevenfold
June 9, 2014
Online retailer SHOP.CA has announced results from its May launch with Aeroplan as its loyalty partner. Sales in the month increased more than seventimes over…
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Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank
Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.
read nowMaritz Loyalty Marketing rebrands as Bond Brand Loyalty
June 3, 2014
Maritz Loyalty Marketing announced it has rebranded as Bond Brand Loyalty. According to the company, Bond’s new positioning combines traditional loyalty…
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The one thing about Big Data that retailers aren't talking about enough
by James Bickers — Editor, Networld Alliance
The collection of consumer data is not just transactional – there is an emotional component that is being ignored.
read nowReport says 62 percent of shoppers are motivated to purchase when ads are pushed while in store
May 22, 2014
Global mobile agency Fetch has announced the results of its ‘Engaging the Mobile Shopper’ report, which was conducted among more than 300+ US adults aged 18 …
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Maximizing the value of a retail loyalty program
The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that…
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How data design can take the pain out of purchases
by Bryan Pearson — President, LoyaltyOne
Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.
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Making data-driven decisions with your POS
by Chris Allen
Three questions to ask of your business to understand how to leverage POS data for a competitive advantage.
read nowPizza Hut, Firehouse Subs, Atlanta Falcons, McAlister’s Deli executives to speak at CONNECT Mobile Innovation Summit
May 15, 2014
Networld Media Group has announced the slate of panelists for the "C-Level Roundtable" closing general session at the 2014 CONNECT Mobile Innovation Summit in…
read nowPaytronix upgrades mobile features for restaurant platform
May 14, 2014
Paytronix Systems Inc. has added enhancements to the mobile and messaging aspects of its loyalty platform, geared toward the restaurant and retail industries.
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Why big data is big news for retailers
by Clare Evans
Unlike ever before, brands can build up a truly accurate picture of their individual customers, as well as overall demographics.
read nowNew survey explores Millennials and how they view loyalty programs
May 13, 2014
PunchTab, a omni-channel engagement and insights platform, has released a new study on Millennial purchase behavior among fashion brands and retailers.
read nowDuane Reade rolls out major app update, tests iBeacons
May 6, 2014
Duane Reade, the largest drugstore chain in New York City, has released the first update to its app for iPhone including the integration of iBeacon for 1…
read nowNordstrom Rack launches integrated online/mobile shopping site
May 6, 2014
Seattle-based Nordstrom, Inc., announced it has launched nordstromrack.com, a new e-commerce site and mobile app, built on a shared platform with HauteLook…
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Why loyalty tiers no longer rank
by Bryan Pearson — President, LoyaltyOne
For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map.
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Loyalty limelight: Lancôme Elite Rewards
by Bryan Pearson — President, LoyaltyOne
Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 2…
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