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Marketing News & Media

Urban Outfitters emphasizes 'cool,' lets employees design the store

August 26, 2008

Wall Street Journal: Amid the worst consumer-spending slump in years, Urban Outfitters Inc. has been racking up big sales and earnings gains without putting…

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Customer-centric planning

Retailers must look at touchpoints from the shopper's point of view.

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DSE East coming to Philadelphia

Digital signage's largest tradeshow spins off an East Coast convention.

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Circuit City brings tablet PCs to the aisles

August 20, 2008

REDMOND, Wash. — Microsoft Corp. and Circuit City Stores Inc. have announced that select Circuit City stores are empowering their sales associates with tablet…

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J.C. Penney, Sears test social media for back-to-school promos

August 19, 2008

Internet Retailer: Multichannel retailer J.C. Penney has launched a virtual game called "DorkDodge" in which female teens must escape the embrace of several…

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New media, new opportunities

August 17, 2008

Blogs, forums, e-mail level the playing field among retailers.

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Strategic thinking

August 17, 2008

Six tips to make in-store video rock your marketing plan.

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Marketing nirvana

by Julie Sturgeon — independent journalist, CEOEditor, Inc.

August 17, 2008

The rules for building true customer relationships have become more subtle and a lot more clever.

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Neighborhood retail making a comeback

August 17, 2008

Springfield Business Journal: During the past 50 years, the commercial development industry has followed rooftop demographics as they moved farther out on the…

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Grocers shift strategy to fight discounters

August 14, 2008

Business Week: Executives at mid-market grocery giants such as Safeway, SuperValu and Delhaize Group have cut their growth projections recently amid slowing…

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Home and garden center adds interactive digital signage

August 13, 2008

MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, announced that Bachman's Inc., a Minneapolis-based floral, home…

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Madden 09 draws midnight crowd

Food, games and a live band used to get gamers to stay up late and shop.

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Expert: Shoppers can't afford to be loyal

August 10, 2008

The Globe and Mail: Shoppers cannot afford to remain loyal, according to retail guru and "true-life sixties-era Mad Man" Don Watt. "They will remain loyal if…

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Retailing to the digital native

by James Bickers — Editor, Networld Alliance

A new type of shopper requires a new level of engagement.

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Thirty-six million Americans now print online coupons

August 3, 2008

MOUNTAIN VIEW, Calif. — The number of people turning to the Web for coupons has soared to 36 million in 2008. That's an increase of 10 million people from…

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The changing face of the department store

The venerable retail institution rolls with the times.

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Infosys tool tracks shopper, shelf activity in real-time

July 30, 2008

BANGALORE, India — Infosys Technologies Limited has launched ShoppingTrip360, a platform that enables a suite of managed-information services to create a…

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Oft-quoted retail statistic doesn't give the full picture

July 30, 2008

NEW YORK — A new global shopper study, "Shopper Decisions Made In-Store" (SDMIS), reveals what's truly happening in the world's retail shopping aisles.

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Flagship stores vital for brand relationships

July 27, 2008

Business Day: Many run at a loss, but flagship retail stores play a big role in building a richer customer relationship with a brand, says global branding…

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Online stores lean toward tailor-made services

July 27, 2008

San Jose Mercury News: An increasing number of online retailers have distinguished themselves from the pack by giving users a little something extra beyond…

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