Report: Online retailers shifting marketing focus

May 4, 2009

SCOTTSDALE, Ariz. — The economy is forcing online retailers to change their marketing tactics in order to acquire and retain customers, according to findings…

Walmart unveils first Hispanic concept store

April 30, 2009

Progressive Grocer: "We are introducing a new and authentic shopping experience that will better serve the needs of the community and will be more relevant to…

Is price the only 'P' that matters?

Convenience-based value propositions are losing their appeal as people are repricing their free time.

HMV to trial cinemas

April 26, 2009

Retail Week (U.K.): HMV will open its first cinema this autumn as it continues to expand its reach beyond core entertainment retailing. It has entered into a…

Finding the financial value of the customer

When making customer service decisions, consider the lifetime revenue each customer provides — and their potential for sending referrals.

Survey shows effectiveness of in-store cosmetics demos

April 21, 2009

GOLDENROD, Fla. — Cosmetic Promotions, a national marketing and promotion company, completed a six-month customer response survey on in-store demonstrations.

Tesco plans next-gen loyalty program

April 21, 2009

Marketing Week: Supermarket giant Tesco intends to create a next-generation loyalty scheme as a powerful weapon in its fight to prevent rivals eroding its…

Office Depot offering free resumes, faxing

April 19, 2009

BOCA RATON, Fla. — Office Depot announced it is offering customers free copies of their resumes and free faxing from April 19 to May 30, 2009.

Mother's Day spending dips, but 'moms will understand'

April 15, 2009

WASHINGTON, D.C. — It's not easy having the hardest job in the world, but mom will likely understand the reasoning behind smaller, less expensive gifts for…

Microsoft's Retail Experience Center: It's all about connectedness

by James Bickers — Editor, Networld Alliance

The Redmond giant's retail test lab focuses on connecting all the moving parts of a retail enterprise, right down to the customer level.

New app lets shoppers access in-store coupons on an iPhone, iPod Touch

April 9, 2009

FT. COLLINS, Colo. — Approved by Apple, the new Coupon Sherpa application is available at the iPhone App Store. Finish Line, Zales Jewelers, Coldwater Creek…

New research initiative to measure qualitative effectiveness of in-store marketing

7-Eleven, Ahold, Frito-Lay North America, Pepsi-Cola North America Beverages, Walgreens are among the research participants.

Maritz, Welcome Real-Time announce POS-based marketing and loyalty program

April 6, 2009

ST. LOUIS — Maritz and Welcome Real-Time have announced a partnership to launch a new loyalty solution in the United States and Canada. The offering, Maritz…

Loyalty programs and brand loyalty

Branded goods, and stores themselves, need to find new ways to engage and connect with shoppers.

Stores offer alcohol, movies to keep men shopping

April 2, 2009

The Wall Street Journal: On a recent afternoon, customers at Lost Boys in Washington, D.C., sipped cold beers and watched "Casino Royale" on a giant…

TOP Food & Drug loyalty card offers more than just discounts

April 2, 2009

RFID Journal: Consumers at TOP Food & Drug, a food retail chain in Washington State, are using RFID-enabled loyalty cards as part of a program known as…

Carnival placing 'interactive aquariums' in empty store windows

April 1, 2009

Display & Design Ideas: Carnival Cruise Lines is placing interactive digital "aquariums" into empty store windows in six U.S. cities. The promotion, which…

GlobalShop 2009: Optimism and strength

by James Bickers — Editor, Networld Alliance

Despite the economic chill in the air, attendees and exhibitors made last week's tradeshow a success in the eyes of its organizers.

Digital signage lessons from GlobalShop 2009

Best Buy's in-store video producer reflects on what he learned during Digital Signage Day at GlobalShop 2009.

The retail power of suggestion

by James Bickers — Editor, Networld Alliance

A carefully worded farewell can often subliminally impact shoppers into coming back for more.