Tapping the POS to test content

by James Bickers — Editor, Networld Alliance

POS data can provide insight into how well in-store media is working.

Brand appeal in the auto showroom

Digital signage is a powerful tool for car dealers.

November chain store sales rise 3.5 percent

December 5, 2007

International Council of Shopping Centers: U.S. chain store sales for November grew 3.5 percent year on year, according to ICSC's index. The gain was the…

Optical boutique turns heads — literally

by James Bickers — Editor, Networld Alliance

Eyewear provider uses creative digital signage to catch the customer's eye.

Survey: Luxury shoppers prefer Amazon.com

December 3, 2007

Display & Design Ideas: Unity Marketing found that the Internet ranked as one of the top three shopping venues in 12 out of 14 luxury goods categories.

Magic Johnson: Urban a 'major opportunity' for retailers

December 2, 2007

International Council of Shopping Centers: Ethnic consumers in inner cities and other urban areas may not have the fat wallets of their suburban counterparts…

Staples improves the experience for online shoppers

November 19, 2007

With its online channel a critical part of its growth strategy, Staples needed a commerce platform that would support and fuel its online business growth …