Trade shows converge on Vegas

The Digital Signage Show debuts in April.

Grocers turn to 'in-store theater' to attract shoppers

March 23, 2008

The Age (Australia): Supermarket customers can now get ready for a show in the shopping aisle. As the battle for the grocery dollar becomes more intense…

Ikea experience builds extreme brand loyalty

March 23, 2008

The Spokesman Review: Of all the home furnishers out there, none offers a comparably multifaceted experience to Ikea. Inexpensive bedding, tables and kitchen…

Social media moving into the in-store marketing mix

March 20, 2008

Advertising Age: When it comes to retail spaces, marketers have perhaps the best opportunity to tie digital-marketing experiences to physical-marketing…

Study: U.K. retailers not embracing multi-channel

March 19, 2008

LONDON — A new study by Foviance and RXPerience reveals that only a handful of retailers are managing to integrate their various sales channels effectively…

Marketing in motion

March 18, 2008

Gesture-based digital signage draws customers into stores.

GlobalShop: Day 1 news roundup

by James Bickers — Editor, Networld Alliance

March 17, 2008

CHICAGO — Today was opening day for GlobalShop 2008, the 16th installment of the trade show devoted to store design, visual merchandising and in-store…

Personas connect retailers, shoppers

by James Bickers — Editor, Networld Alliance

Fictional customers can lead to real-world improvements.

AOL launches paperless coupon program

March 12, 2008

DULLES, Va. — AOL has launched Shortcuts, its free service for paperless online coupons. The first retail partner to endorse the program is The Kroger Co., the…

Harris poll: Consumers expect retailers to know their preferences

March 10, 2008

Advertising Age: A Harris Interactive poll finds that a whopping 95 percent of people believe it is at least somewhat important that companies know "who I am…

Kroger testing wireless coupons

March 9, 2008

Advertising Age: Five top package-goods manufacturers are using mobile phones in an effort to revive the art of coupon redemption. Procter & Gamble…

StreamGuys unveils IP-based ad insertion for in-store audio

March 5, 2008

LAS VEGAS — At this year's Digital Signage Expo, Barix AG of Switzerland, StreamGuys Inc. of Northern California and MOH Technologies AG, a partner of Barix…

Survey reveals shift in customer loyalty drivers

March 3, 2008

Display & Design Ideas: For the first time in 11 years all but two of the 57 categories tracked in the annual Brand Keys Loyalty Engagement Index have…

Grabbing shoppers by the nose

by James Bickers — Editor, Networld Alliance

Intentional use of scents can profoundly impact the customer experience.

U.S. retailers just beginning to understand customer experience, report says

by James Bickers — Editor, Networld Alliance

February 27, 2008

Forrester Research has published "The State of Experience-Based Differentiation," a summary of its recent survey of 287 customer experience decision-makers…

C-store signage network focuses on scalability, measurement

February 25, 2008

A digital signage network serving convenience stores needed a software solution that could accommodate a growing number of screens — all of which need…

Opinion: the shopping experience can be more important than the product

February 24, 2008

Advertising Age: Nordstrom executives long have made it their business to do whatever is necessary to please the consumer — everything from stocking every…

Elf Yourself visitors skyrocket

by James Bickers — Editor, Networld Alliance

What value did it actually bring to OfficeMax?

Welch's testing 'lickable ads'

February 13, 2008

Wall Street Journal: Welch's is taking out full-page print ads in People magazine this month that give readers a chance to sample its grape juice by licking…

Up close and personal

February 12, 2008

Becoming familiar with customers builds lasting loyalty.