Customer experience is defined at new levels during ICX Summit 2017

by Lyle Bunn — Strategy Architect, BUNN Co.

When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.

Neiman Marcus embracing innovative tech from the front door to the dressing room

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab…

Retail tech investment expectation bodes well for tool makers

June 15, 2017

A new Accenture Strategy report reveals greater tech investment by retailers could lead to $2.95 trillion in sales for technology makers.

'Interesting times' highlight ICX Summit 2017

by Christopher Hall — w, t

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to…

Macy's taking new approach to promotions, media, loyalty

June 14, 2017

Macy's aims to reconnect with loyal shoppers, lure in new shoppers and deploy a new mix of marketing media.

7 tips to combat the Amazon effect (hint: it's the hair of the dog that bit you)

Consumers overwhelmingly want more technology in brick-and-mortar stores. And with more consumers willing to show up and shop at stores that have it — beefing…

J.C. Penney targeting college living furnishings to drive sales

June 13, 2017

J.C. Penney is hoping a full-throttle focus on college kids' desire for furnishings will help spur sales though it's going to be a challenge given hefty…

Walmart: We're making inroads against powerhouse Amazon

June 13, 2017

Walmart is beginning to close in on Amazon's territory as top online retailer and its online operations chief attributes the successful strategy, in part, to…

Consumers love tech in the brick-and-mortar retail experience

June 12, 2017

A new Bouncepad survey reveals U.S. consumers love stores that offer technology and they want more tech options in the shopping experience.

Upcoming webinar: Eliminating islands of technology for a seamless customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Brendan Witcher, principal analyst for Forrester Research and Ryan W. Parker, general manager, Responsive Retail for Intel, offer insight and best practices…

Lululemon stretches marketing focus beyond the yoga realm

June 6, 2017

While yoga enthusiasts remain a prime focus, Lululemon is stretching its marketing bandwidth to lure in other active consumers, such as those who surf.

Consumers hungry for 3D printing, targeted notifications

June 6, 2017

A new Interactions survey on what shoppers want from retail technology reveals consumers are hungry for targeted notifications in the shopping experience and…

CVS revamps to lure in health and trend-focused shoppers

June 2, 2017

CVS is revamping beauty and skin care areas in stores in a quest to grab the attention of the health-focused and trend-focused consumer and the strategy…

Can any traditional retailer survive the "Battle of the Bots"?

by Chris Petersen — Owner, IMS

Chris H. Petersen says going up against Amazon is like taking a knife to a light saber battle. Why? Because the whole is greater than the sum of the parts.

How AI plays into every step in the retail customer journey

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Artificial intelligence isn't just about having a chat bot. As a leading women's wear retailer is discovering, AI offers a way to solve a slew of retail…

Google aims to track shoppers beyond online behavior

June 1, 2017

Google wants to know what consumers are buying offline so it can hone its digital advertising strategy.

Multichannel is not enough: Creating a true omnichannel customer experience

It's critical businesses not assume today's online purchasing experience is the same as what consumers experienced years ago. As companies seek to bring the…

Furniture retailer taps apps to boost customer experience, empower associates

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

City Furniture is reaping big rewards on three customized iOS apps developed by the retailer, IBM and Apple. The apps and IBM MobileFirst solution is spurring…

How to craft a seamless omnichannel experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.

Report: Proximity tech a common factor among top retailers

May 23, 2017

A new study reveals that 75 percent of the top U.S. retailers have at least one thing in common: they've deployed proximity technologies as part of their…