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Marketing News & Media

How to create a more balanced content diet

Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy…

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Costco, Wawa gaining ground as gas fuel up locations

August 10, 2017

The top consumer choices when it comes to gassing up the vehicle at a wholesaler is Costco and Wawa when it comes to grocery stores, according to a Market…

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How Amazon's acquisition of Whole Foods will disrupt the retail landscape

Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made…

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Walmart.com, Jet.com take top spots in online fresh, packaged grocery buys

August 9, 2017

When it comes to where consumers go online to buy fresh food, Walmart.com takes the lead spot and Jet.com, which is now owned by Walmart, takes the top spot…

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Solving the mystery of the non-buying consumer

Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.

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Mobile marketing provider 3Cinteractive makes another acquisition

August 7, 2017

3Cinteractive Corp., a provider of mobile marketing services, has announced its second acquisition this year with the purchase of CellTrust Corp.'s Prime…

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Sephora debuting a new boutique approach

August 7, 2017

Sephora is testing a "boutique" strategy in response to the current retail climate.

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As back-to-school looms: What retailers need to know to be ready year-round

Velocity Worldwide CEO Enda McShane explains why retailers must be conscious of the need to have actionable insights into who customers are, why they shop, and…

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Study: Most mobile app users hesitant to give info when signing up

August 4, 2017

Mobile app users are concerned about the security of their information when they register for a new app, according to a new survey conducted by B2B research…

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Study: Small retailers are making money on online marketplaces

August 4, 2017

Over 60 percent of small to mid-size businesses are attributing half, or more, of their ecommerce sales to Amazon and other online marketplaces, according to a…

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Chris Petersen: Forget the 4Ps … 4Cs are not enough … the new 4Es of retail

by Chris Petersen — Owner, IMS

Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.

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Target to revamp Cartwheel Perks program after year-long test

August 3, 2017

Consumers holding Target Cartwheel Perks have until August 27 to earn points and select items to redeem by September 27 as the retailer is shuttering the…

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How do you get the right data at the right time?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of…

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The time is now for AI in ecommerce

Eldar Sadikov, CEO and co-founder of Jetlore, shares why taking advantage of AI technology is the only way a brand will be able to differentiate itself and win…

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3 key strategies for driving loyalty enrollment

Jeff Sopko, president of Baesman Insights & Marketing, offers tips and insight on how retailers can hurdle the many barriers to entry for loyalty programs. As…

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The human touch: Why mobile can't replace in-store associates

Unlike customer-facing mobile apps and websites, in-store associates and managers have insider knowledge and the ability to use in-store tools to their…

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Abercrombie & Fitch aims to make a splash in China ecommerce

July 26, 2017

Abercrombie & Fitch will launch its flagship brand and kids lines on Alibab Group's Tmall webite on July 26 in an effort to spur international sales in…

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Consumers hungry for contactless checkout at Whole Foods and hope Amazon delivers

July 25, 2017

Consumers are hoping that once Amazon acquires Whole Foods, the online mega retailer will provide cashier-free checkout and a much improved grocery store…

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Automation will produce a brick-and-mortar retailing renaissance…if labor is deployed creatively

At present, the future of brick-and-mortar retailers looks bleak; however book author John Pugliano believes the technological forces that have favored online…

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Clothing retailer drives mobile shopping forward with Shopgate app platform

July 20, 2017

Texas Humor, a clothing brand focused on state pride, is using Shopgate's mobile commerce platform to build an enhanced mobile shopping app for customers.

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