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Marketing News & Media

Consumers willing to pay for a good customer experience, claims new study

July 7, 2017

Eight out of 10 consumers are willing to pay more for better customer experience, according to a new Capgemini study.

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Planning an in-store technology? 4 steps to prototype it like a pro

Shopping is interactive, with 53 percent of consumers saying they'd pay more for valuable experiences. Half of in-store shoppers today say they're more likely…

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Target goes to the mat with mattress startup

July 6, 2017

Shoppers browsing Target's aisles can now check out Casper Mattress mattresses and bedding as the retailer is teaming up with the start-up to sell its wares.

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Making retail work for every generation

With millennials making up approximately 30 percent of the population, retailers strive to tailor efforts to reel in this group, yet often overlook the…

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Amazon's Whole Foods deal proves the 'retail mullet' is the future of grocery

ForeSee's Eric Feinberg provides his take on Amazon's multi-billion dollar acquisition of Whole Foods. As he writes, surprisingly not much has been said about…

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Online clothing startup unveils brick-and-mortar strategy

June 30, 2017

Despite reports claiming the omnichannel may soon go the way of the dinosaur, an upcoming online retailer plans to move into the brick-and-mortar realm.

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Verizon: Retail customer experience is all about the human conversation

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Verizon's VP of Digital and Innovation Miguel Quiroga talks customer experience strategy, new tool innovation and why digital tech is not only changing…

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Franchisees share tips, lessons learned in surviving year 1

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Success is knowing as much as possible before the first year in business, and then being prepared to work long hours and sharpen networking and marketing skill…

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Talking With: The White Company and its retail customer experience strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The well-known British-based lifestyle/fashion/homeware retailer opened its first New York City store this month, bringing its successful customer experience…

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Many consumers not feeling much of anything when shopping, claims report

June 27, 2017

More than one third of consumers are feeling nothing when shopping in the brick-and-mortar environment, although 20 percent feel "excited," during the shopping…

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Airports emerge as a retail spending hub

June 27, 2017

The fact that travelers are spending more time in airports, mostly due to security check-in demands, means they have time to kill, and how they spend that time…

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United Airlines debuts Uno's pizza as airlines race to boost customer food options

June 27, 2017

Flying isn't as fun as it once was for most consumers, but United Airlines is hoping a little pie will go a long way to changing the trend.

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Ikea building AR app with Apple's help

June 23, 2017

When it comes to augmented reality, Apple CEO Tim Cook is a huge fan.

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Amazon debuts free 'try at home' apparel service

June 23, 2017

Not one to stand idle Amazon is advancing its game in the online and fashion apparel business and debuting a new service that lets shoppers try on and return…

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The 'store as a community gathering place' emerges as a way to engage customers

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Interactive technology, besides empowering consumers, gives stores new reason to take new measures to make customers feel at home.

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Amazon's Whole Foods Market acquisition points to a changing role for physical stores; millennials hold the key

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Amazon's acquisition of Whole Foods Market is yet another sign – the biggest to date – that retail is being redefined by multiple shopping channels.

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Millennials weigh in on how they shop

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Attendees at the Interactive Customer Experience Summit in Dallas took advantage of a chance to find out first hand during a panel featuring seven millennial…

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Dermstore, Calendars.com boost sales with customer segmentation platform

June 19, 2017

Calendars.com and Dermstore are enjoying a 2 percent sales boost and a 10x-lift in return on advertising spend following a deployment of Custora's Segmentation…

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Online shoppers heading abroad to get best product price

June 19, 2017

A new UPS study reports U.S. online shoppers have no qualms about doing business with international retail sites if they can get a better price.

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4 insights you can unlock by mapping the customer journey

By uncovering the path your customers follow when they engage with your brand, you'll gain four valuable insights that can help you build a stronger, more…

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